Malaysia's health tourism sector is making preparations
KUALA LUMPUR-There is no doubt that the spread of the Covid-19 pandemic around the world has posed a challenge to the healthcare tourism sector as many countries, including Malaysia, have closed their international borders to curb the spread of the virus.
KUALA LUMPUR-There is no doubt that the spread of the Covid-19 pandemic around the world has posed a challenge to the healthcare tourism sector as many countries, including Malaysia, have closed their international borders to curb the spread of the virus.
After nearly two years of the Covid-19 pandemic, the country is now moving into a life phase in an endemic environment, meaning it is critical for the medical tourism segment to examine improvement measures based on experience during that period, to offer a safer and better experience to medical visitors. .
The Malaysian Healthcare Tourism Council (MHTC) is working on an industry recovery plan to highlight the full potential of the Malaysian healthcare and hospitality segment.
Its chief executive officer Mohd Daud Mohd Arif said the organization was "moving into the digital realm through dynamic discussions with stakeholders", to ensure the presence of the country's medical tourism segment across target markets.
"Our current mission is to revitalize the sector by leveraging on the existing confidence and trust in Malaysia as a safe and reliable medical tourism destination. By building trust among medical tourists through continuous effective communication, as well as dedication in providing a safe experience, we are confident that we will be able to see a more positive attitude towards medical tourism when movement restrictions are lifted.
"We remain optimistic that the Malaysian healthcare industry will recover based on the reputation we have built over the past 10 years, our world-class services and accessible and affordable medical treatment," he told Bernama in a recent interview.
Safe and reliable destination Malaysia has built a strong reputation as a safe and trusted global destination for healthcare over the past 10 years, with visitors coming for a range of treatments including in-vitro fertilization (IVF), cardiology, oncology, orthopedics, neurology, dentistry, aesthetics and screening. general health.Recommended this article: