Biggest football campaign activation in Malaysia by Al-Ikhsan Sports
Al-Ikhsan Sports and Football Republic held the biggest football campaign activation in Malaysia at IOI Mall, Putrajaya which was well received by football fans in Malaysia.
The campaign showcased Al-Ikhsan Sports’ premium merchandise collections and an engineered series of exclusive on-ground activation in celebration of the World Cup this year.
"Al-Ikshan Sports’ World Football Festival 2022 is by far the largest activation held in Malaysia and across the world in conjunction with the most celebrated football season.
"This campaign has been celebrated by 15 million devoted football fans.
"Al-Ikhsan SPorts hopes that everyone has experience great memories while donning our premium merchandise as well as enjoying a unique #footballmadnesscraze,” said Al-Ikhsan Sports chief executive officer Vach Pillutla.
Al-Ikhsan is one of Malaysia’s biggest sports retailers, offering affordable sports items and attire across 170 outlets in Peninsular Malaysia.