This startup leverages on AI to change the way we shop for eyewear

The usage of Artificial Intelligence (AI) has become increasingly rampant in various industries including the eyecare and optometry fields.

Beyond detecting vision problems, to assisting with diagnoses, it has changed the way consumers shop for glasses too.

One optical retailer, SpectacleX has implemented this technology to deliver a better customer experience.

This is how it essentially works. SpectacleX has an app called the Virtual Try On app that allows customers to virtually try on its range of glasses directly from their smartphones, eliminating the need to do it physically at the shop.

The AI-powered software conducts a detailed facial analysis and personalised product recommendations based on the user’s face shape and skin tone.

But the customer experience doesn’t stop there. a professional eye examination and lense consultation can be done in-store as well.

Its founder, Daniel Lim said the business leverages AI and Augmented Reality (AS) to differentiate itself from other players in the optical industry.

"It's not an easy task, there is a lot of R&D effort put into development that keeps our IT team awake at night.

"As we are reaping the fruit of innovation, we will continue to innovate to bring value to end-user. By addressing customers' problems with an innovative solution by AI, I believe it helps Spectaclex stand out in the competitive environment,” he said.

Check out www.spectaclex.com for more.