Johnson & Johnson unveils new logo after 135 years

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In a significant departure from its iconic 135-year-old logo, Johnson & Johnson has unveiled a new corporate logo, reported dpa news agency. - Facebook

WASHINGTON - In a significant departure from its iconic 135-year-old logo, Johnson & Johnson has unveiled a new corporate logo, reported dpa news agency.

The traditional cursive signature, reminiscent of co-founder James Wood Johnson's handwriting, is being replaced with a contemporary font as the company shifts its focus toward medical devices and medications.

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The corporate logo may change but consumers may not immediately notice the difference. The cursive logo will continue to adorn familiar consumer products like Band-Aid and Tylenol.

This change comes in the wake of Johnson & Johnson's recent split into two separate entities: one focused on medical devices and medications and the other on consumer health products, operating under the brand name Kenvue.

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The decision to introduce the Kenvue brand aligns with Johnson & Johnson's strategy to shift the corporate identity into the background and allow their well-established product brands to take centre stage. This approach is reminiscent of other consumer product conglomerates such as Unilever, the parent company of Dove and Hellmann's, and Procter & Gamble, which owns Bounty and Charmin.

Kenvue began trading as an independent company a few weeks ago.

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The retirement of the signature J&J logo marks the end of an era, as the company once proudly claimed it was one of the world's longest-used corporate emblems.

Over time, the new logo will gradually replace the old one on Johnson & Johnson's medical equipment and pharmaceutical products. - BERNAMA-dpa

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