Senheng App sees dramatic growth, reflecting consumer shift to online shopping
In a world where financial resilience is paramount, the rise of digital rewards gives hope to Malaysians.
KUALA LUMPUR - The Senheng App has experienced significant growth, with usage more than doubling and Senheng PlusOne membership registrations increasing more than threefold in the first quarter of 2024 compared to the same period in 2023.
This surge highlighted consumers' growing preference for online convenience and rewarding experiences, solidifying the importance of digital platforms in daily life.
Senheng Applications General Manager, Lew Wai Hoong stressed the app's resilience during challenging economic times.
"Despite economic uncertainty, application usage and membership growth remained strong.
"This trend reflects a shift in consumer behavior towards maximising savings and boosting purchasing power through the digital world," Senheng Home Application Media Event here today.
Lew noted a rise in the use of digital rewards programmes, with a 23 per cent increase in S-Coin collection through the Senheng app from Q1 2023 to Q1 2024.
"Consumers are actively leveraging loyalty programmes to offset rising costs.
"This demonstrates the appeal of ease and accessibility offered by S-Coin.
"The programme's value is further highlighted by a 60 per cent increase in active S-Coin users during the same period.
"Through the Senheng App, we're proud to offer a platform that not only simplifies shopping but also enhances lifestyles, enabling Malaysians to make every ringgit count," he said.
S-Coin is an exclusive digital reward currency for PlusOne Senheng members where buyers can earn it with eligible purchases through the Senheng app, at Senheng stores and on partner platforms.
It can then be redeemed for discounts on various products and services to provide significant savings.
In a world where financial resilience is paramount, Lew said the rise of digital rewards gives hope to Malaysians.
"We partner with leading industry brands to ensure members earn S-Coin cash back from the various products and services they use every day.
"Therefore, we are constantly expanding to offer the best shopping experience in this application platform," he said.