IN the fast-paced world we live in, oral health often takes a backseat, only becoming a focus when problems arise. But what if we could prevent those problems before they start?
That is exactly the promise of Colgate Total Active Prevention, a new product line empowering Malaysians to take charge of their oral health with a science-backed solution designed to prevent common issues like cavities, bad breath and gum problems.
According to the National Oral Health Survey of Adults (Nohsa) 2020, nearly all adults, 95 per cent to be exact, need some form of dental care and a staggering 85 per cent suffer from cavities.
Despite these concerning statistics, oral health often goes under the radar until it becomes a major issue.
Associate Professor Dr Mas Suryalis Ahmad said that oral care often takes a back seat until problems occur.
"But by then, the impact on daily life, overall wellbeing, and self-esteem can be significant. To avoid this, we need to shift from a reactive approach to one focused on prevention. It is more effective, more sustainable and ultimately improves quality of life,” she said.
At the heart of many oral health issues lies the problem of oral bacteria. These bacteria thrive in the mouth, feeding on sugars from the foods and drinks we consume. If left unchecked, the bacteria can lead to bad breath, cavities, gum disease and other issues.
However, these problems are easily preventable with the right daily oral care routine.
Enter Colgate Total Active Prevention, a breakthrough product designed to tackle the root cause of common oral care issues. The toothpaste features a patented technology with Stannous Fluoride, clinically proven to provide 24-hour antibacterial protection.
This powerful formula is designed to prevent eight oral care problems, including cavities, bad breath, plaque, gum issues, tooth sensitivity, enamel erosion, tartar and stains.
Colgate-Palmolive South Asean Hub’s Senior Marketing Director, Anand Taparia, said Colgate is committed to delivering innovative, science-driven solutions to help Malaysians maintain better oral health through effective and targeted prevention.
"With the new Colgate Total Active Prevention, all Malaysians can tackle the root cause of oral care issues and prevent oral health problems before they start, right at home, every day,” he added.
The Colgate Total Active Prevention range offers six variants, each formulated to tackle different oral health concerns. The toothpaste has also been enhanced for a better sensory experience, featuring improved foaming, flavour and a refreshing cooling sensation.
To provide a complete preventive routine, Colgate has launched the Colgate Total Active Prevention System. This system includes the new Colgate Total Foaming Clean toothbrush and the Colgate Total Fresh Mint Mouthwash.
Used together, these products are proven to be 15 times more effective at fighting the root cause of oral health issues.
The Colgate Total Foaming Clean toothbrush features slim tip bristles and high-density tufting, ensuring deep and thorough cleaning. Meanwhile, the Colgate Total Fresh Mint Mouthwash contains zinc, offering round-the-clock protection against bacteria.
With Colgate Total Active Prevention, Malaysians can shift their approach from reactive to proactive, choosing science-backed prevention to address oral health concerns before they escalate.