G-SHOCK has taken a giant leap forward in local representation by unveiling Zizan Razak as its first-ever Malaysian ambassador.
The announcement was made at a launch event held at Dadi Cinema, Pavilion KLrecently, uniting fans, media, and fashion enthusiasts under one roof.
Zizan’s appointment marks a new direction for the G-SHOCK brand in Malaysia, one that resonates deeply with its mission to unite bold communities in Fashion, Art, Music, and Sports (FAMS).
The campaign is anchored by the theme "Toughness is Multi-dimensional”, a sentiment that Zizan embodies.
Do-it-all Zizan Razak
From his humble beginnings in Dungun, Terengganu, Zizan has steadily climbed to the top of Malaysia’s entertainment hierarchy.
First rising to fame through hit comedy shows like Raja Lawak, Maharaja Lawak, Super Spontan, and Super Spontan All Stars, Zizan has since captivated audiences in box office blockbusters such as Polis Evo, Abang Long Fadil, and Mael Lambong.
But it’s not just the screen where he thrives. His passion for motorsports led him to realise a lifelong dream in 2024 when he competed in the PETRONAS Grand Prix of Malaysia, having been a loyal race fan for years.
This versatility in terms of balancing the worlds of comedy, acting, hosting and racing, mirrors the G-SHOCK "Never Give Up” spirit, making Zizan the perfect ambassador to carry the brand’s legacy forward in Malaysia.
Speaking on the partnership, Yuki Mutsui, Managing Director of Casio Malaysia, praised Zizan’s unmatched charisma and adaptability.
"At Casio, time isn’t just something we measure, it’s a mindset. With G-SHOCK, we’ve always stood for toughness, innovation, and unapologetic individuality. In Zizan, we’ve found someone who lives that spirit effortlessly.
"He’s bold, sharp, and completely original, someone who can switch from sophistication to sheer energy in a heartbeat.
"His presence, humour, and influence make him the perfect fit for the G-SHOCK FAMS community, and we couldn’t be more excited to welcome him as our very first Malaysian brand ambassador,” he said.
The 6900 Series: A timeless beginning
To kick off his new role, Zizan will front the G-SHOCK 6900 series, an iconic model that has symbolised durability and expressive style since its launch in 1995.
With its distinct triple graph dial and signature front button, the 6900 remains a favourite among watch collectors and style icons alike.
Zizan’s collaboration with the 6900 series reaffirms the message that toughness is not just physical,
it’s emotional, mental, and deeply personal.
The G-Shock family
Zizan now stands shoulder to shoulder with fellow regional ambassadors including Superbon, ONE Featherweight Kickboxing World Champion; Rizky Ridho, Indonesian footballer and national team defender; and Dwight Ramos, star player for the Philippines’ Gilas team and Levanga Hokkaido in Japan’s B.League.
Together, they form a cultural collective that spans from boxing rings to football fields, from cinema screens to digital feeds, each pushing boundaries in their own way.
With Zizan on board, G-SHOCK Malaysia promises more than just watches, it signals a cultural movement rooted in self-expression, authenticity, and community.
Fans can expect exclusive content, behind-the-scenes looks, and stories that go beyond the dial.
For updates on the latest drops and campaign news, follow the Casio and G-Shock social media channels and stop by the official website for more information.
The announcement was made at a launch event held at Dadi Cinema, Pavilion KLrecently, uniting fans, media, and fashion enthusiasts under one roof.
Zizan’s appointment marks a new direction for the G-SHOCK brand in Malaysia, one that resonates deeply with its mission to unite bold communities in Fashion, Art, Music, and Sports (FAMS).
The campaign is anchored by the theme "Toughness is Multi-dimensional”, a sentiment that Zizan embodies.
From left: Eric Lim, SJ Ong, Zizan Razak, Shingo Yamaga, Yuki Mutsui, Tomoaki Nakamura. Photo courtesy of Casio Malaysia.
Do-it-all Zizan Razak
From his humble beginnings in Dungun, Terengganu, Zizan has steadily climbed to the top of Malaysia’s entertainment hierarchy.
First rising to fame through hit comedy shows like Raja Lawak, Maharaja Lawak, Super Spontan, and Super Spontan All Stars, Zizan has since captivated audiences in box office blockbusters such as Polis Evo, Abang Long Fadil, and Mael Lambong.
But it’s not just the screen where he thrives. His passion for motorsports led him to realise a lifelong dream in 2024 when he competed in the PETRONAS Grand Prix of Malaysia, having been a loyal race fan for years.
This versatility in terms of balancing the worlds of comedy, acting, hosting and racing, mirrors the G-SHOCK "Never Give Up” spirit, making Zizan the perfect ambassador to carry the brand’s legacy forward in Malaysia.
Speaking on the partnership, Yuki Mutsui, Managing Director of Casio Malaysia, praised Zizan’s unmatched charisma and adaptability.
From left: Eric Lim, SJ Ong, Zizan Razak, Shingo Yamaga, Yuki Mutsui, Tomoaki Nakamura. Photo courtesy of Casio Malaysia.
Iklan
Iklan
Iklan
"At Casio, time isn’t just something we measure, it’s a mindset. With G-SHOCK, we’ve always stood for toughness, innovation, and unapologetic individuality. In Zizan, we’ve found someone who lives that spirit effortlessly.
"He’s bold, sharp, and completely original, someone who can switch from sophistication to sheer energy in a heartbeat.
"His presence, humour, and influence make him the perfect fit for the G-SHOCK FAMS community, and we couldn’t be more excited to welcome him as our very first Malaysian brand ambassador,” he said.
The 6900 Series: A timeless beginning
To kick off his new role, Zizan will front the G-SHOCK 6900 series, an iconic model that has symbolised durability and expressive style since its launch in 1995.
With its distinct triple graph dial and signature front button, the 6900 remains a favourite among watch collectors and style icons alike.
Zizan’s collaboration with the 6900 series reaffirms the message that toughness is not just physical,
it’s emotional, mental, and deeply personal.
To kick off his new role, Zizan will front the G-SHOCK 6900 series—an iconic model that has symbolised durability and expressive style since its launch in 1995. Photo courtesy of Casio Malaysia.
The G-Shock family
Zizan now stands shoulder to shoulder with fellow regional ambassadors including Superbon, ONE Featherweight Kickboxing World Champion; Rizky Ridho, Indonesian footballer and national team defender; and Dwight Ramos, star player for the Philippines’ Gilas team and Levanga Hokkaido in Japan’s B.League.
Together, they form a cultural collective that spans from boxing rings to football fields, from cinema screens to digital feeds, each pushing boundaries in their own way.
With Zizan on board, G-SHOCK Malaysia promises more than just watches, it signals a cultural movement rooted in self-expression, authenticity, and community.
Fans can expect exclusive content, behind-the-scenes looks, and stories that go beyond the dial.
For updates on the latest drops and campaign news, follow the Casio and G-Shock social media channels and stop by the official website for more information.