Samsonite Malaysia turned unwanted bags into something surprisingly cool with its Annual Luggage Trade-in campaign, which wrapped up on July 13, 2025.
The campaign was not just about swapping bags, it was about giving pre-loved luggage a whole new purpose and keeping things sustainable.
Every piece of luggage, which was given during the Samsonite’s trade-in campaign, went through a process where usable parts were upcycled, and the rest responsibly recycled or disposed of.
Some components were transformed into limited-edition artisan coasters made entirely from recycled plastic.
“This initiative spotlights the brand’s journey of crafting exceptional products and our commitment to be more sustainable through our efforts by recycling, ethical disposal or giving collected pre-loved luggage a second life.
"Through our partnership with Fuze Ecoteer and support for WWF Malaysia, we are proud to turn old luggage into new possibilities while continuing to champion this meaningful initiative,” Samsonite Malaysia general manager Ambert Khoo said in a statement.
Moreover, Samsonite also donated RM10 for every trade-in transaction, which added up to a donation of RM62,810 to WWF-Malaysia.
That money will go straight into conservation projects that protect Malaysia’s natural environment.
On top of that, customers who traded in their luggage could redeem those upcycled coasters starting Aug 15, 2025 at selected Samsonite stores.
Even those who did not join the trade-in could still join by making a purchase at participating stores.
The trade-in campaign featured two stylish and eco-friendly collections, which are the Nuon™ and the Octolite Neo.
The Nuon™ was all about sleek, modern vibes with durable lightweight polycarbonate and Recyclex™ interior lining made from recycled materials.
Meanwhile, the Octolite Neo was the go-to for travellers who pack like they are moving houses, offering maximum space with zippers crafted from 95 per cent recycled PET plastic.