Fraser & Neave Holdings Bhd (F&NHB) has officially brought NutriWell to Malaysia, extending the success it has enjoyed in Singapore and more recently, Thailand.
With its mission to make healthy living easy, tasty and accessible, the brand is introducing a line of plant-based beverages designed to fit effortlessly into modern lifestyles.
To mark its Malaysian debut, the brand has launched a vibrant regional campaign, 'Healthy should taste this good', challenging the outdated belief that nutritious choices have to be bland.
Through lively storytelling and engaging visuals, the campaign celebrates how healthy beverages can be both nourishing and genuinely enjoyable, whether you’re starting your morning at home, grabbing a café break or looking for a better option during the day.
Inspired by nature and backed by nutritional science, NutriWell’s recipes are crafted from rice, grains, nuts and seeds.
They are naturally cholesterol-free, free from added preservatives and provide calcium and Vitamin D to support strong bones and teeth.
The collection includes creamy oat milk, a rich almond blend, a wholesome oats and quinoa soy drink and a distinctive purple rice soy beverage, all developed to deliver satisfying taste along with meaningful health benefits.
Alongside its drinks, NutriWell has rolled out a refreshed website and a suite of social media platforms, designed as a hub for practical health tips, ingredient insights and lifestyle ideas that encourage informed, enjoyable choices.
This strong online presence reflects the brand’s goal of making wellness relevant and accessible to today’s audience.
Fraser and Neave chief brand and commercial officer, Ronnie Teo said NutriWell blends natural nutrition and great taste, proving that better living starts with simple, healthy choices.
"Better living starts with small choices, like a drink that tastes great and does your body good. With NutriWell, we bring natural nutrition and flavour together like never before. Healthy should taste this good. So, sip, smile and feel amazing," he said.
Leong Wai Yin, chief marketing officer of F&N Beverages Marketing, Fraser & Neave Holdings Bhd, said they are inspired by young Malaysians who embrace wellness through healthy eating
"We're inspired by younger Malaysians who are embracing health and wellness, exploring healthier food choices and joining fitness activities with a social element, from run clubs to pickleball, paddle sports and pilates.
"To capture this growing demand, we developed NutriWell with flavours suited to Malaysian taste buds, using high-quality, nutritious ingredients, a source of calcium and high in vitamin D, with no added preservatives.
"There’s a NutriWell for everyone, whether you enjoy it on its own, mixed with your coffee or even incorporated into your cooking," he said.
With its focus on taste, quality and an engaging digital presence, NutriWell is ready to inspire Malaysians to enjoy a naturally better way to live.