SHAH ALAM - Fernleaf, Malaysia’s leading family milk powder brand, has kicked off a nationwide heritage campaign titled 'Nutrition for Every Generation' to honour the many generations who grew up with its trusted dairy goodness.
Running until Nov 30, the campaign highlights Fernleaf’s long-standing commitment to natural New Zealand dairy and its mission to continue nourishing Malaysian families - past, present and future.
Fonterra Brands Malaysia and Singapore Marketing Director Lim Siew Poh said its new campaign celebrates over 40 years of trust in Malaysian families and the real stories of generations who grew up with the brand.
“For more than 40 years, Fernleaf has been a trusted name in Malaysian households, from breakfast tables to children’s school lunchboxes. This campaign is our way of celebrating that journey and more importantly, the real stories of families who have grown up with Fernleaf.
"We’re proud to have earned their trust across generations and we hope to continue providing nutritious goodness to future generations with the same care and reliability," she said.
As part of the campaign, Malaysians can enjoy a range of family-friendly activities designed to evoke nostalgia and create new memories.
These include the Fernleaf Milk Truck tour, nationwide roadshows, the Citarasa Malaysia Bersama Fernleaf series, a heartwarming video collection titled 'Loved by Every Generation' and a Buy & Win contest offering gold prizes and limited-edition vintage Fernleaf cooler bags.
Each activity highlights Fernleaf’s enduring role in Malaysian family life, reminding the public that while times may change, Fernleaf’s nutritional goodness remains the same.
Fernleaf has also released an emotional three-part video series titled 'Fernleaf: Loved by Every Generation', inspired by real Malaysian families.
Featuring stories from characters Ayu, Angie and Sri Devi, the videos explore their journeys raising children, navigating generational differences, and celebrating the joy of everyday family life.
Through these stories, Fernleaf highlights how quality dairy continues to bring families together across races, cultures and eras.
National Buy & Win Contest
From Sept 1 to Nov 30, Malaysians who purchase at least RM20 worth of Fernleaf products in a single receipt stand a chance to win 999.9 gold bars or limited-edition Fernleaf Vintage Cooler Bags.
This is Fernleaf’s way of thanking loyal customers by turning their everyday purchases into rewarding opportunities.