SUBANG JAYA – Mydin Mohamed Holdings Berhad (Mydin) has allocated more than RM10 million to roll out its Mega Rahmah Ramadan and Kasih Syawal campaign to help ease the financial burden of the public during the festive season.
Its managing director Datuk Dr Ameer Ali Mydin said through the campaign, the company is offering affordable prices with various attractive promotions, including baju Melayu and baju kurung starting from as low as RM30.
He added that the cost-saving efforts are further strengthened through a collaboration with Boost Bank, which offers a RM10 discount for the purchase of Raya outfits and two per cent cashback specifically for new account holders, as well as an additional RM5 discount for a minimum spend of RM100 using the Boost e-wallet.
"The combination of low base prices and digital rewards provides double benefits to consumers, especially those in the middle and lower-income groups," he at a press conference.
The campaign was officiated by Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi and was also attended by Plantation and Commodities Minister Datuk Seri Dr Noraini Ahmad.
Ameer said Mydin will also continue organising its Jelajah Iftar Sinar Mydin mass breaking-of-fast programme on a larger scale, involving nine branches nationwide.
In addition, he said 45,000 free containers of bubur lambuk will be distributed through the Kongsi Rasa Ramadan programme from Feb 21 to March 14 at 33 selected branches, with support from strategic partners including 100PLUS, Adabi, Ayam Brand, Faiza, Maggi, Gas Malaysia, Indra Valley, Emborg, Kawan, Trichy and Ramly.
Mydin is also organising an in-house Ramadan bazaar at its hypermarkets to ensure a more comfortable and organised shopping experience, offering more than 100 types of dishes, including the affordable Menu Rahmah options for visitors.
Mydin targets distribution of 50,000 Kotak SARA Rahmah
Elaborating further, Ameer said Mydin’s corporate social responsibility initiative continues through the RM100 Kotak SARA Rahmah, which allows customers to donate essential items to those in need through a buy-and-donate concept.
"This is the second implementation following the positive response previously. For the Ramadan and Syawal edition, the box contents are tailored to the needs of the fasting month and Raya preparations, including basic food items as well as products from local SMEs and small industries," he added.
According to Ameer, Mydin is targeting up to 50,000 boxes to be distributed, depending on public response, whether handed directly to recipients or through collaboration with the Social Welfare Department and elected representatives.
Meanwhile, Mydin has also allocated RM20,000 in cash contributions to support the distribution of food boxes to those in need, in addition to working with 38 suppliers under the Mydin Prihatin initiative to raise welfare funds.
As part of rewards for its customers, Ameer said Mydin is offering various attractive contests, with customers standing a chance to win a Proton e.MAS, free balik kampung travel, a RM1,000 supermarket sweep price, KTMB travel passes and petrol credits, with total prices worth hundreds of thousands of ringgit.
On the issue of price reductions following the strengthening of the ringgit, Ameer said Mydin practises a direct pricing method based on current costs.
"When import costs decrease, selling prices will be adjusted immediately, resulting in some products being sold at lower prices than before. The reductions can be seen directly on supermarket shelves," he said.
The public can obtain more information about the Mega Rahmah Ramadan and Kasih Syawal campaign through Mydin’s official social media platforms or by visiting the nearest branch.
Festive necessities
Meanwhile, Zahid said Mydin’s efforts in assisting those in need ahead of Ramadan and Hari Raya Aidilfitri should serve as an example to other private sector players.
"Mydin provides a comprehensive range of festive necessities at affordable prices. It is close to the hearts of the people," he said.
Zahid expressed hope that the initiative would not only bring blessings but also ease the burden on the people so they can celebrate Hari Raya Aidilfitri more meaningfully.