PUTRAJAYA – If you’re planning your next nature getaway, Malaysia wants you to look beyond the beaches and city skylines - and into the rainforest canopy, where the shy and endangered Malayan Sun Bear roams.
As part of Visit Malaysia 2026 (VM2026), travellers are being invited to discover the real-life inspiration behind the campaign’s official mascots, Wira and Manja, two cheerful sun bears designed to spotlight the country’s wildlife and conservation efforts.
More than just adorable animated figures, Wira and Manja symbolise Malaysia’s commitment to sustainable tourism and the protection of endangered species.
Tourism Malaysia said the mascots reflect the nation’s dedication to conservation while offering a warm welcome to visitors of all ages.
“Designed in a friendly and engaging animated form, Wira and Manja are crafted to appeal to visitors of all ages, evoking a sense of warmth and cheerfulness.
“This approach further enhances Malaysia’s global image as a welcoming, vibrant and inclusive tourism destination,” it said in a statement, today.
But beyond the mascots, visitors can encounter the Malayan Sun Bear in carefully managed conservation centres and wildlife parks across the country.
Among the key locations is the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan, Sabah, internationally recognised for its rehabilitation efforts. Sun bears can also be seen at Lok Kawi Wildlife Park in Sabah and Matang Wildlife Centre in Sarawak.
In Peninsular Malaysia, visitors can head to Zoo Taiping and Night Safari, Lost World of Tambun, Zoo Negara Malaysia, 99 Wonderland Park, Sunway Lagoon Wildlife Park, Zoo Melaka, A’ Famosa Safari Wonderland, Zoo Johor and Kemaman Zoo and Recreation Park.
“Through this campaign, Malaysia invites travellers to experience its unique wildlife, support conservation efforts and enjoy nature-based encounters that showcase the country’s rich biodiversity and ecotourism offerings.
“Visitors are encouraged to discover the inspiration behind Wira and Manja, Malaysia’s beloved mascots, in safe and protected environments. These experiences offer memorable journeys that celebrate the nation’s natural and cultural heritage,” the statement said.
The Malayan Sun Bear was chosen as the official icon of VM2026 to highlight Malaysia’s rich biodiversity and its ongoing commitment to protecting endangered wildlife.