KUALA LUMPUR - Pavilion Bukit Jalil is bringing some of Malaysia’s most beloved animated heroes to life this festive season with its month-long Raya campaign, "Joyful Aidilfitri – Together, Here."
Running from Feb 27 to March 29, the celebration blends family-friendly entertainment, festive shopping and community activities, turning the mall into a lively hub for the Ramadan and Hari Raya Aidilfitri season.
A key highlight of the campaign was the appearance of popular characters from Malaysian animation production company Monsta, including BoBoiBoy, Mechamato and Papa Pipi.
Inspired by the familiar balik kampung journey during Raya, the campaign imagines the trio travelling home together, creating a nostalgic festive theme throughout the mall.
Decorations across Pavilion Bukit Jalil were inspired by scenes from the BoBoiBoy and Mechamato series, with themed installations, mascot meet-and-greets, cultural workshops and family activities planned throughout the campaign.
Pavilion REIT board of director member Datuk Mearia Hamzah said, at Pavilion Bukit Jalil, the aim is to create festive experiences that bring the community together in a vibrant and welcoming setting.
"Hari Raya is a season filled with joy, warmth and meaningful moments shared with family and loved ones.
"Through our collaboration with Monsta, beloved Malaysian heroes such as BoBoiBoy, Mechamato and Papa Pipi come to life in the mall, creating a joyful and family-friendly environment that reflects the spirit of ‘Joyful Aidilfitri – Together, Here.’, where families can spend time together and create memorable moments throughout the festive season," she said.
Fans of the animated franchise can also take part in the Monsta Galaxy Card Tournament, held across three festive weekends on March 7, 8, 14, 15, 28 and 29 at Centre Court, Level 2.
Participants can join the tournament through a purchase-to-play mechanic, competing for prizes, promo packs and medals while Monsta mascots roam the area.
Families with younger children can catch the Monsta Mascot Parade on March 7, 14 and 28 from noon to 4pm.
Characters such as Amato from Mechamato, Papa Zola, Pipi Zola and BoBoiBoy will take a train ride with young shoppers from the Pink Zone to the Orange Zone before ending at Centre Court for mini games and giveaways.
On Sundays, on March 8, 15 and 29, visitors can also enjoy the Sunday Movie Screening with Monsta, featuring different shows each week alongside quizzes and mascot appearances.
The celebration extends beyond the Monsta universe.
In support of single mothers and in celebration of International Women’s Day, the Single Mom Market by Persatuan Seni Jahitan Kreatif Malaysia will run throughout the campaign at Level 2, Pink Zone. The initiative highlights products from women entrepreneurs.
Visitors can also take part in creative workshops organised with UCSI University’s De Institute of Creative Arts and Design.
These include the Batik Tie & Dye Art Workshop on March 14 at 3pm at Centre Court, where participants can create their own batik pieces.
The celebration continues on March 28 with the Batik Gaya Raya Fashion Parade, where students will showcase modern batik designs, bringing Malaysia’s traditional textile heritage to life in a fresh and creative way.
The mall will also host a Joyful Aidilfitri Iftar with Community on March 11, welcoming orphanage homes from across the Klang Valley for a buka puasa gathering in collaboration with Jabatan Kebajikan Masyarakat Kuala Lumpur.
About 600 guests are expected to attend, supported by more than 30 tenants and brands.
Meanwhile, the WWF Eco Bazaar will take place from March 27 to 29 at PIAZZA Level 3 in conjunction with Earth Day.
The programme includes a scavenger hunt, eco-friendly bazaar and a symbolic Lights Out ceremony promoting sustainability and a no-plastic policy.
Shoppers can also enjoy a range of Raya promotions throughout the campaign.
In partnership with Maybank, visitors who spend RM150 in a single receipt or RM100 using a Maybank credit or charge card can redeem exclusive Raya packets and Monsta Galaxy cards.
Higher spending tiers come with additional rewards such as a limited-edition Monsta tote bag, cup and saucer sets and Luminarc jug sets.
The mall is also participating in Malaysia Super Sales with its "Spend Big, Win Gold – Raya Super Sale", where shoppers who spend RM1,000 in a single receipt can stand a chance to win gold jewellery.