SHAH ALAM – If you think you know fried chicken, KFC Malaysia is about to shake up your taste buds and core memories with ZON ORI KFC, its first-ever immersive, multi-sensory brand experience.
Taking over Town Park at MyTOWN Shopping Centre, Kuala Lumpur, from July 30 to August 2, 2026, this four-day event is a giant, delicious love letter to the finger-lickin' good moments Malaysians have shared since 1973.
The main star of the show is a massive 270-degree immersive room designed to kick all your senses into overdrive.
KFC members can step inside to soak in epic visuals, from a captivating soundscape to the legendary mouth-watering aroma of 11 herbs and spices wafting through the air.
Beyond this sensory wonderland, interactive zones let visitors flex their ultimate eating style through the Cara Makan Ori showcase.
Whether you are a classic skin-first eater, a Whipped Potato dipper, or a believer in mixing everything into your Colonel Rice, you can vote for your favorite rituals and see how your food quirks match up with the rest of the KFC community.
The fun does not stop at sensory overload, because there are plenty of freebies and custom gear up for grabs. KFC is giving away 1,973 free Snack Plates every single day to members who explore all the ORI Zones.
On top of filling your belly, you can snap a photo to personalise your very own KFC bucket or deck out a stylish, limited-edition reversible bucket hat with custom Malaysian-themed patches.
KFC Malaysia chief marketing officer Hanim Mazam shared that KFC has been part of everyday family moments and gatherings for generations.
She noted that this experience is a celebration of those iconic flavours and a massive shoutout to the fans whose unique eating habits and love for the brand have made KFC a true local staple.
"Since 1973, KFC has been part of Malaysians' lives, bringing people together through our Original Recipe chicken and signature sides.
Over the years, as they share their precious moments with us, we've also seen fans make KFC their own – from crispy chicken skin with creamy Whipped Potato, to crisp Coleslaw in between Butterscotch Bun, to mixing everything together with Colonel Rice.
"Every fan has their own #CaraOriKFC." said Hanim.
The event was brought to life in partnership with creative agency VML to give fans a whole new way to see, hear, feel, and celebrate the brand.
VML Digital Experience and CX head Karen Koay highlighted that the journey lets people connect deeply with the legendary recipe that was recently voted the number one best tasting fried chicken in Malaysia according to YouGov research.
The party is happening daily from 10am to 10pm at MyTOWN Shopping Centre, and joining as a KFC Member ahead of time lets you skip the lines for a smooth entry.
Even if you cannot make it in person, you can still join the fun from home by sharing your quirky #CaraOriKFC rituals on social media and tagging @kfcmalaysia for a chance to score exclusive ZON ORI KFC merchandise.