KUALA LUMPUR – Pemandu Group today launched Infinité, a Malaysian scalp-care brand developed by its portfolio company Aeternia Sdn Bhd, with a shampoo and serum designed to address dandruff and support scalp and hair care.
The brand’s first products disclose the percentages of their key active ingredients, reflecting its approach of using ingredients for a specific purpose.
The idea for the brand came from Pemandu Group chairman Datuk Seri Idris Jala, who questioned why there was no single shampoo that could tackle dandruff, nourish hair and provide conditioning.
Aeternia managing director Larvin Rengasamy said the team treated Idris’ question as a problem to solve rather than simply a request for a new product.
“When our Chairman asked that question, we didn't hear a product request.
“We heard a problem statement, so ingredients with intention is our answer because every ingredient earns its place,” he said.
Using the 8-Step Big Fast Results Methodology, the team benchmarked 311 anti-dandruff products and analysed more than 500 consumer videos before developing a two-step routine focused on cleansing and replenishing the scalp.
Manufacturing and formulation are handled by Intramiles Sdn Bhd, a halal- and Good Manufacturing Practice (GMP)-certified manufacturer in which Pemandu Capital acquired a majority stake in March 2026.
The brand was launched at Hipsalons in Menara Ken TTDI, Kuala Lumpur, today.
The initial range comprises the Infinité Anti-Dandruff Scalp Renewal Shampoo, priced at RM108 for 300ml, and the Infinité Scalp Renewal Serum, priced at RM122 for 90ml.
Customers can purchase both products as a set for an introductory price of RM199 until Oct 31, after which it will retail at RM230. The products are available through Shopee Malaysia and TikTok Shop.