Beauty trends that will likely dominate 2022
SUSTAINABLE BEAUTY PRODUCTS
Think reusable packaging, refillable models and brands moving away from using synthetic ingredients. Over the years people have become more eco-conscious and this is something the industry has had to adapt with. Some criteria used to indicate a sustainable beauty product is that it's vegan, cruelty free and organic and this pretty much describes 'clean beauty'. A plethora of brands have already jumped on the bandwagon like Drunk Elephant and Kiehl's but we can expect to see more this year.
MULTIPURPOSE PRODUCTS
Consumers are always demanding more from their skincare and cosmetics. The benefits they can gain from the products need to be functional and relevant. With an uptick in the trend of simplified skincare and make-up routines, multipurpose products will be the new darlings this year.
Products like a super serum skin tint, balm for the lips, cheeks and eyes can anticipate a huge audience, especially for women on the go. Brands like Nudestix, and Nars have a had a headstart with the trend offering products like their cheek, lip and eye stick.
HIGH-TECH BEAUTY
Many high-tech beauty products focus on anti-aging treatments that do not require cosmetic surgery, redefining beauty in a new kind of way as it is specifically adhered to each individual.
We can expect the rise of high-tech beauty in 2022 as devices such as facial LED masks. Not to forget, ultrasonic facial cleansers became a trending at-home beauty innovations accelerated by Covid-19 last year.
REBEL CUTS
Business in the front, party in the back. Mullets don’t really have a good reputation but it is the year 2022 and people have found a way to make it look... chic?
Chic mullets have been trending with popular celebrities like Rihanna and Miley Cyrus rocking the hairstyle. If anything, it’s always about being bold and brave when it comes to hair.
If anything, this only foreshadows the rebel cuts as a beauty trend coming fast especially when this trend is driven by Gen Z on Pinterest. Apparently there was an uptick in searches for hairstyles like the mullet and bob cuts.
FERMENTED SKINCARE
Fans of kombucha – rejoice! We’ve been well informed of how natural ingredients are beneficial for the skin but according to experts, fermented ingredients are getting popular in skincare as it uses a natural process to enhance potency and penetration without irritating the skin.
It also promotes anti-ageing benefits and reduced inflammation. Many brands already incorporate fermented ingredients and if you keep up with the beauty world, you would know Fresh adopts the fermented ingredients. One of its products, the Kombucha Facial Treatment Essence is one of the OG products that have fermented ingredients.
That’s all folks. Keep a look out for more incoming beauty trends this year!
