Nike steps up its retail game with Nike By Sunway

Because we live in a digital age where shopping can be done virtually, it’s a real challenge for retailers to step up the retail customer experience.

What keeps customers coming back though, is that human touch which the virtual world lacks thereof.

Nike has taken this into consideration especially with the concept they’ve applied at the new Nike By Sunway store over in Sunway Pyramid.

To quote them, Nike said the store is poised to connect sports enthusiasts from all walks of life though a unique human experience.

When you make your purchase, there are well-informed store athletes on standby who are ready to connect, consult your style, and even share what activities are suitable for shoes or apparel accordingly.

“The store is designed as a communal space where customers can sit back and connect with fellow sports enthusiasts.

“The changing rooms are no exception in creating a memorable try-on journey. The space is donned with elevated mirrors, tuneable lighting and thoughtful details of the try-on journey,” wrote Nike in its press statement.