Lotus's Malaysia brings back #ImbasBalik Harga 2019 campaign

HAJAR UMIRA MD ZAKI
HAJAR UMIRA MD ZAKI
21 Jul 2022 05:09pm
Lotus’s Malaysia customer executive director Vivian Yap showcasing the advertisement on #ImbasBalik Harga 2019 2.0 campaign.
Lotus’s Malaysia customer executive director Vivian Yap showcasing the advertisement on #ImbasBalik Harga 2019 2.0 campaign.
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KUALA LUMPUR - In its effort to help consumers cope with the pressure of inflation, Lotuss Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia) has brought back its #ImbasBalik Harga 2019 campaign across all its 64 stores.

It reintroduced its pre-covid good time offers for more than 500 types of products, giving consumers greater savings from June 20 to Oct 2.

The campaign was first launched in April, this year during the Ramadhan-Hari Raya period.

Lotus's Malaysia customer executive director Vivian Yap said they have noticed their consumer’s cautious acts when spending in order to cope with the cost of living, coming out of the pandemic.

“Following the positive response from our customers during the first phase of this campaign, we made the decision to bring back #ImbasBalik Harga 2019, and this time offering a wider selection of products.

“Furthermore, Lotus’s customers who are MyLotus’s members may collect points for their purchases and enjoy further savings when they redeem their points through the Lotus’s Malaysia app,” she said.

 Lotus’s Malaysia's own brand fabric softener included in the #ImbasBalik Harga 2019 2.0 campaign.
Lotus’s Malaysia's own brand fabric softener included in the #ImbasBalik Harga 2019 2.0 campaign.

Products that were on offer included food groceries, drinks, stationery, electrical items, and kitchen appliances.

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These offers could be enjoyed at all Lotus’s physical stores, Lotus’s Shop Online and on other online delivery platforms like HappyFresh, Foodpanda and Grab.

Lotus’s Malaysia was also offering discounted prices with savings up to 20 per cent to the customers doing their grocery run at the hypermarket during the promotion period.

The hypermarket chain has also collaborated with the Halal Development Corporation in running a programme under the 2022 Budget Initiative, Make Halal Your First Choice Campaign.

The programme will be ongoing until the end of July.