Level Up KL 2022: A milestone for Malaysian Gaming Industry
NURUL AISYAH MOHD NOR13 Oct 2022 02:18pm
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Level Up KL 2022 is the way forward for Malaysia in enhancing Malaysia’s position as a regional hub by creating a conducive, inclusive, and globally competitive digital content ecosystem.
The annual event organised by the Malaysia Digital Economy Corporation (MDEC) made its return this year with existing physical format, gathered around 1,500 participants, 80 speakers and over 100 exhibitors from all over the world.
Level Up KL 2022 is in the commitment of the Communications and Multimedia Ministry in establishing and empowering Malaysia to become a world-class gaming ecosystem in Southeast Asia.
Communications and Multimedia Minister Tan Sri Annuar Musa said that the campaign is also a platform to showcase talents of Malaysian gaming industry to the eyes of the world.
“Level Up KL showcases the breadth of talents in Malaysia’s gaming industry to international players; hence, creating opportunities for partnerships and future investments from the region,” he told.
This year, MDEC announced several key updates on the Malaysian gaming industry, including the signing of Memorandum of Understanding (MoUs) with a Saudi Arabia-based gaming company, a home-grown game studio, and SEA Gamer Mall (SEAGM).
The signing of MoU with Nine66, a Saudi Arab-based gaming company, will provide opportunities for local talent to gain overseas internships, while the collaboration will also explore and promote Malaysia-Saudi Arabia game development.
Meanwhile, the signing with Magnus Games, a homegrown game studio, is intended to promote the Metaverse initiative and projects.
The final signing is with SEA Gamer Mall (SEAGM) to launch Malaysia Game Fest (MGF), a three-month campaign (October to December 2022). By leveraging its Southeast Asian platform partners, the campaign aims to promote local game products and increase IP commercialization.
MDEC chief executive officer, Tan Sri Mahadhir Aziz said that the eight-year running campaign is in line with the recently launched Malaysia Digital (MD) with the aims of encouraging and attracting companies, talents and investments while enabling Malaysians businesses and the Rakyat to play a leading part in the global digital economy.
“Level Up KL, which is in its eight-year running, puts local businesses and talent on a global level by attracting industry players with its thought-leadership keynotes, high-level panel discussions, and exciting collaborations,” he said in a statement.
