Lazada Epic 10 Contest attracts more than 2,000 entrepreneurs to boost online store presence
18 Oct 2022 05:26pm
Lazada Epic 10 Contest - BERNAMA
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Lazada Malaysia chief operating officer Darren Rajaratnam said the contest is one of the ways to encourage its sellers to optimise seller tools available on Lazada.
"These engagement activities can easily upgrade their online store and engage more customers to boost sales.
"For both new and existing sellers, our team is here to support them with hands-on guidance,” he said in a statement today.
He said Lazada would like to welcome more local sellers and micro, small and medium enterprises (MSMEs) to join the e-commerce platform and kickstart their digital journey.
According to Lazada, the contest is an engaging way for eligible local Lazada Marketplace sellers to upgrade their e-stores through a series of tasks, including decorating their store using the Store Builder tools, utilising Lorikeet for their product descriptions, uploading at least ten new products to grow their assortment as well as actively engaging their customer base to increase their content score to at least 90 per cent ahead of the upcoming Mega Campaigns season.
It said The Lazada Epic 10 Contest, held between April 25 and Sept 30, concluded with two grand prize winners riding home a special-edition Vespa Primavera S150 respectively while other 100 Malaysian sellers won consolation prizes.
Lazada said the grand prize winners are Aisha Mohamad Ibrahim of Tudung Viral 01 online store and Tan Ee Vian, owner of BeauteRider online store.
It said as an added reward, the grand prize winners were presented with tickets to Masterclass #8 Edition that would be conducted on Oct 26.
Meanwhile, Lazada said throughout the year, it has continuously engaged sellers face-to-face in various activities across the country, including the recent engagements in Kelantan and Kedah.
It said in September, more than 500 existing sellers and potential new sellers participated in the "Teh Tarik Session”, as well as "Malam Kebudayaan” and "Hari Kebudayaan” thematic seller celebration events organised by Lazada University and Seller Engagement team.
"Lazada sellers are a valuable and instrumental part of the e-commerce ecosystem, especially as the affordable range of assortments that they sell on the platform means that more customers would be able to get value-for-money products in various categories.
"Lazada will continue to empower local MSMEs in digitalising their business under the Hari-Harimau (HHM) New Seller Kickstarter Package through various initiatives, including Sapot Lokal, DE Dagang-Jualan Murah Keluarga Malaysia, Kempen Beli Barangan Buatan Malaysia,” it said.
It added that more than 45,000 Malaysian sellers have been onboarded under HHM on Lazada’s marketplace since it was introduced in February.
Organised by Lazada University, Masterclass #8 Edition will focus on empowering the sellers with valuable know-how on getting ready for the upcoming Mega Campaigns, in particular 11.11 and 12.12.
Participants will learn more tips and tricks on how they can reinforce their online store, master powerful traffic boosters such as Free Shipping, LazCoins, Lazada Sponsored Solutions, Flexi Combo and Add-on Deals, maximize profitability through pricing strategy and high volume orders as well as learn from other sellers’ success stories, industry experts and Lazada Certified Trainers.
Masterclass #8 tickets are available online from now until Oct 25 for all Lazada sellers.
Further information on Masterclass #8 and ticket purchasing can be made at https://university.lazada.com.my/cms/mc8 website. - BERNAMA
