Sun Life Malaysia celebrates 10th anniversary with limited-edition burger by myBurgerLab

07 Mar 2023 08:00am
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SHAH ALAM - Sun Life Malaysia, a life insurance and family takaful provider, has partnered with myBurgerLab, a homegrown burger joint, to introduce the one-of-a kind, limited edition ‘Sunny Burger’, in honour of its 10th anniversary.

The ‘Sunny Burger’ will be available as an à la carte option at RM10 each for a limited time only, from 10th to 31st March 2023, at myBurgerLab outlets in Bangsar, Cyberjaya, Hartamas, Overseas Union Garden (OUG), MyTown Shopping Centre and Seapark, for the first 1,500 customers while stocks last.

For those who prefer a full set meal will have the option of adding on a drink and a side for an additional RM9.90.

The mouth-watering ‘Sunny Burger’ captures the essence of Malaysia's vibrant and sunny climate and promises to be a delicious bite bursting with a bold, daring taste.

The unique combination of Burnt Corn, Creamy Lime Curry Mayo, Cheese Sauce, and Crispy Fried Chicken will offer a comforting and satisfying finish unlike any other.

As reflected in Sun Life Malaysia’s tagline, ‘Life Is Brighter Under the Sun’, the brand hopes to evoke feelings of positivity, hope and optimism with this specially crafted ‘Sunny Burger’ – where every single bite offers a burst of flavours that are delightful and resemble the warmth of the sun.

The collaboration is part of Sun Life Malaysia’s 10th anniversary rewards programme to thank its Clients and Malaysians for being a part of its success over the last 10 years.

By collaborating with different like-minded brand partners, Sun Life Malaysia will be able to engage with its target audience in an exciting way and allow the public to experience Sun Life's brand DNA.

Last Feb, Sun Life Malaysia collaborated with GrabMart to offer a discount to shoppers on the platform followed by its collaboration with myBurgerLab in March 2023.
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To commemorate its 10th year anniversary, Sun Life Malaysia has scheduled a year-long celebration comprising of exciting roadshows, brand collaborations, contests, events, and giveaways to strengthen their commitment as Malaysia’s trusted lifetime insurance and takaful provider.