SofaX elevates home interior design experience

The hardest part of moving into a new house is figuring out where to start. The procedure inevitably involves conducting haphazard Google searches for the ideal furniture pieces, poring over dozens of catalogues, and visiting multiple furniture exhibitions.

The SofaX Personal Shopper service, a new frontier in home furnishings and design innovation, takes the worry out of shopping for home decor and restores the delight of creating beautiful living spaces with the assistance of a dependable advisor.

In fact, SofaX Personal Shoppers make tailored recommendations and make sure they get the best prices from a selection of over 100 renowned furniture and interior design brands, including Lorenzo, Crownlivin, Enzol Furniture Gallery, Mind Sketch, Pallet Hawse, and Touch by Design.

The Personal Shopper service is influencing the direction of home decor since it is supported by a staff with vast connections and understanding in the furniture and interior design sectors.

SofaX Co-Founder, Mac Lai said that most homeowners and people we know are constantly looking for a reliable advisor to help them with their home design without pressuring them to buy goods or services.

“It’s much like a hotel concierge service where patrons can ask for directions or guidance without any pressure to buy anything. This realisation led us to create such a service for homeowners that keeps them at ease throughout their journey.

"We call it the Personal Shopper service, and we are proud to have it homegrown as the first-of-its-kind in Malaysia” he said.

The goal of the Personal Shopper service is to serve as a smooth link between homeowners and furniture stores or interior design firms. It is the perfect tool for fusing vision boards and internet research with the offline market, giving homeowners a phygital (physical + digital) experience.

“We understand that some homeowners may have had initial doubts about our Personal Shopper service. However, we have been humbled by the positive feedback from those who have used it, with many recommending it to their friends and families.

“The unique aspect of our Personal Shopper service is that it provides a genuine human connection, whether it's face-to-face or digital, with recommendations based on a friend's approach rather than a pushy salesperson mindset.

“While sales are important to us, we believe that homeowners will make a purchase when they find something that truly suits them. With our extensive range of participating brands, we are confident in offering diverse options for homeowners to choose from,” Mac added.