Fresh take on eyewear shopping thanks to this virtual try-on app

31 Mar 2023 04:19pm
No Image Caption
Glasses brand Spectaclex has launched Malaysia’s very first Virtual Try On (VTO) mobile app for eyewear. Transforming the way Malaysians shop for glasses, the app uses artificial intelligence (AI) and augmented reality (AR) to deliver a personalised and immersive shopping experience for the growing local base of digital-first shoppers.

Living up to its name, the app allows users to virtually try on Spectaclex’s wide range of glasses directly from their smartphones. With a single front-facing photo of the user’s face, the AI-powered software will conduct a detailed facial analysis and personalised product recommendations based on the user’s face shape and skin tone.

Designed for optimal convenience, the process of selecting, customising, and purchasing glasses can be completed within the app itself. Users will also be consulted in a simple lifestyle assessment to identify their eye power levels, electronics usage, and even driving habits. To ensure the final product is crafted to perfectly suit its wearer, the SpecX Journey rounds off with a professional eye examination and lens consultation in-store, as well as detailed care and customisation instructions.

Commenting on the inspiration behind the app, Daniel Lim, Founder of Spectaclex, shares: “We recognise that buying glasses can be a troublesome process - having to physically go to a store to try on different frames, and then still having to wait for your glasses to be made! This VTO app retains the best parts of that entire experience with none of the hassle, even intelligently giving users a headstart with designs that best fit their faces. We believe this is a game-changer for eyewear shopping: a personalised, intelligent, and seamless shopping experience all from the comfort of their own homes.”

On top of introducing their VTO app, Spectaclex has also unveiled their brand-new line of customisable and fashionable sunglasses which will be available both in stores and in-app.
Related Articles:

The brand also intends to strengthen and expand its regional and international distribution network through both online and offline platforms, with Malaysia as one of its key hubs with 40 outlets across the country by 2025.

For more information, please visit