Understanding the importance of gum health
Systema has launched the Be #GumProud campaign in conjunction with Gum Health Day to drive better gum health awareness and gum care among Malaysians.
Collaborating with the Malaysia Society of Periodontology (MSP) and the Ministry of Health (MOH), the campaign aims to help Malaysians understand the importance of gum health and the ways of gum care.
Principal Director of Oral Health Dr. Noormi Othman highlighted the severity of gum diseases in Malaysia.
"According to the National Oral Health Survey for School Children in Malaysia (NOHSS, 2015), 99.6 percent of 12-year-old children experienced bleeding gums, which is an early stage sign of gum disease.
"It is estimated in 2019 that 9.2 percent of adults aged 15 years and above suffer from severe periodontal disease according to the World Health Organization (2022),” she said in a statement.
Dr. Noormi also said poor oral hygiene is a major behavioural risk factor coupled with other risk factors such as tobacco use.
"There is a need to teach and empower Malaysians to do self-oral health care before or after brushing their teeth, such as checking for conditions such as bleeding gums, food debris, or swelling which helps with early detection of oral conditions.
"While the ministry has done a lot to prevent and control gum disease over the years through public education and awareness campaigns, as well as providing affordable and accessible dental services, we need to continue to reach out to the Malaysian public to get them to pay attention to the health of their gums and teeth," said Dr. Noormi.
Commenting further, Southern Lion managing director Kazuo Mabuchi expressed his concern about Malaysians' alarmingly low awareness of the state of their gums.
"Despite the common association of oral health with white teeth and fresh breath, a significant number of Malaysians may be unaware that healthy pink gums are just as important for maintaining our overall oral health.
"Systema, as a leading oral care brand from Lion Corporation Japan which has more than 130 years of expertise in periodontal care, we see our role in helping Malaysians to better care for their gums and impart knowledge on helping to achieve overall oral health. Strong teeth start with healthy gums.
"Be #GumProud calls out to Malaysians to be proud to show off their gums by protecting their gums and keeping them strong and healthy, and we are pleased to have the support of the Malaysia Society of Periodontology (MSP) and the Ministry of Health Malaysia in this national campaign," he said.
The public can visit Systema's website to conduct online gum assessments from May until June 2023.
Systema will also be conducting roadshows, to educate consumers on the importance of good oral hygiene practices.
Moving on, Associate Senior Manager from Lion Corporation Japan Kenichi Shirota said Systema Advance Toothpaste formulation with Advance Plaque Buster technology combines three proprietary ingredients that break down plaque biofilm and kill bacteria hidden in gum pockets that can cause gum problems
"It is also clinically proven to be 4X better in preventing gum problems! Systema range of 0.02mm super-tapered bristles in toothbrushes help remove plaque physically from between teeth, along the gum line, and inside gum pockets while still being gentle to the gums.
This helps to provide 40 percent better clean between teeth and gum lines yet is three times gentler on gums than normal toothbrush", he said.