Paris Hilton launches latest fragrance, Ruby Rush at SogoKL

13 Sep 2023 07:19pm

KUALA LUMPUR - Paris Hilton, a businesswoman and celebrity, launches her new fragrance called Ruby Rush here in SogoKL.

Hilton, whose real name is Paris Whitney Hilton, arrived here on Wednesday, greeted by thousands of ardent fans and followers.

Clad in a mint-coloured floral dress, her cheerful and bubbly personality garnered cheers and shouts from fans who had awaited the arrival of the American model and media personality.

Achieving a milestone in the fragrance industry, her latest release, Ruby Rush, is the 29th addition to her fragrance line.

The kitschy bottle features the Rush Collection’s classic dress bottle in red and gold.

Floral and fruity, the scent is a versatile perfume that can go from day to night. It’s sexy and fun without being overpowering.

"Ruby Rush is definitely one to grab if you want to turn heads everywhere you go.

"At first spritz, I assumed the perfume would be too youthful, but the dry-down transforms into a luxurious, mature scent.

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"The sensual bouquet of cherry, red dahlia, and musk creates a seductive floral blend without feeling too juvenile.

"If you’re a fan of floral fragrances, this is a must-add to your collection," said Hilton today.

However, Hilton has voiced her aspiration to establish a presence within the illustrious confines of an iconic shopping mall, aligning its goals with the imminent 30th anniversary of Sogo—a testament to its enduring relevance and stature as the largest department store in Malaysia.

As the forthcoming celebration of SOGO's remarkable 30-year journey approaches, anticipation builds for an anniversary extravaganza that promises to be nothing short of spectacular.

The store's enduring popularity is a testament to its ability to adapt to changing retail landscapes while maintaining its position as a retail giant in the Malaysian market.

"With this milestone on the horizon, it serves as a momentous opportunity not only for SOGO but also for me and other brands aspiring to join the ranks of this iconic shopping destination.

"The future holds exciting prospects as SOGO continues to define excellence in the realm of department stores, setting a high standard that has stood the test of time," she said.