Super Classic, an instant black coffee offering by Super

30 Aug 2023 10:25am
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Super expands its offering with Super Classic, an instant black coffee made with 100 per cent Robusta beans to deliver a full-bodied, bold yet smooth cup of coffee.

Super Classic is the latest addition to Super’s wide range catering to the dynamic and evolving demands of today’s coffee drinkers, along with milk tea and cereal drinks.

Jacobs Douwe Egberts Malaysia, brand owner Super Coffee general manager Fiona Tan said Malaysians love coffee strong with condensed milk or evaporated milk.

“We seek instant coffee that is full-bodied in taste and intensely aromatic so that the robust coffee flavour can come through the creaminess,” she said in the statement.

Besides, the launch of Super Classic conveys Super’s continued commitment to fueling everyday Malaysians with convenient and refreshing beverages.

“Instant coffee in Malaysia is not merely a function of convenience and time. With our long working hours, we need a strong and flavoured coffee that will awaken our senses and kick-start our mornings.

“We need a delightful cup that will fuel rich conversations and keep us rejuvenated all day long,” she added.

Meanwhile, Super has appointed Shuib as brand ambassador for Super Coffee as he exemplifies the journey and experience of everyday Malaysians, juggling many roles including husband, father to four young children, successful radio deejay, as well as entrepreneur.

“From day one, we knew Shuib was the perfect ambassador for us because he exemplifies the journey and experience of everyday Malaysians.

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“In both good and challenging times, we Malaysians are always resilient, we work incredibly hard, giving our best to better the lives of those around us.

“We are excited to collaborate with Shuib as we share these values and a common passion for a great cup of ‘kopi padu’ to help us power through the day,” said Fiona.

Super added in its statement in conjunction with Hari Malaysia celebrations, Super announced the ‘Semarakkan Hari Malaysia’ contest from Aug 16 to Sept 30 as well.

“It’s a simple contest to enter, just purchase any one Super product which offers participants prizes such as Modenas Dominar D250, an exclusive ‘makan makan’ session with Shuib, shopping vouchers worth RM21,000.

The new Super Classic is now available at major grocery retailers across Malaysia as well,” stated in its statement.