Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

Livestream and Affiliate Stars Crowned at Malaysia's Biggest E-Commerce Awards

21 Dec 2023 07:00am
Happy winners at Shopee Super Awards 2023 showing off their hard-earned trophies. (SHOPEE PHOTO)
Happy winners at Shopee Super Awards 2023 showing off their hard-earned trophies. (SHOPEE PHOTO)

KUALA LUMPUR - Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape.

The red carpet awards show, held on Dec 14, 2023, at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld.

One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

A total of 100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality.

A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories.

Head of Marketing at Shopee Malaysia Kenneth Soh expressing his pride for all the nominees at Shopee Super Awards 2023. (SHOPEE PHOTO)
Head of Marketing at Shopee Malaysia Kenneth Soh expressing his pride for all the nominees at Shopee Super Awards 2023. (SHOPEE PHOTO)

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support.

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"Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year — especially with our free upskilling programmes like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year".

Shopee Super Live Streamer Awards

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

Super Essentials Livestream Brand: MYDIN Malaysia

Super Fashion Livestream Brand: XES Shoes

Super Lifestyle Livestream Brand: STABILO Official Store

Super Electronic Livestream Brand: 70mai

Super Beauty Livestream Seller: KL-PHARMACY

Super Essentials Livestream Seller: PHINIX STORE

Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

Super Lifestyle Livestream Seller: JAYATECH

Super Electronic Livestream Seller: allblue5367

Shopee Malaysian-Born Brand Award

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100 per cent authentic products, free 15-day hassle-free returns, free shipping and brand membership perks.

Shopee Super Aspiring Brand Awards

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes.

Super Aspiring Brand - FMCG: SKINTIFIC

Super Aspiring Brand - Fashion: Zoe Arissa Luxe

Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia

Super Aspiring Brand - Electronics: DREAME

Shopee Super Seller Awards

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

Super Mobile & Smart Devices Seller: Spraygadget

Super Home Appliances Seller: The White Goods

Super Tech & Gaming Seller: Impulse Gaming

Super Fashion Apparel Seller: LAU THING HIM

Super Fashion Shoes Seller: Webee

Super Fashion Accessories Seller: Grimo

Super Beauty Seller: LONKOOM

Super Essentials Seller: Khairul Aming

Super Baby & Kids Seller: Momo House

Super Lifestyle Seller: MUSIC BLISS SDN BHD

Shopee Super Shopee Celebrities

The Super Shopee Celebrity award recognises individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem.

This year’s acclaimed winners include Datuk Seri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Datuk

Siti Nurhaliza accepted the Super Celebrity Award presented by Kenneth Soh. (SHOPEE PHOTO)
Siti Nurhaliza accepted the Super Celebrity Award presented by Kenneth Soh. (SHOPEE PHOTO)

Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

Shopee Super Influencer Awards

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognised influencers who drove exceptional traffic growth (10 per cent or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians.

These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

Shopee Super Influencer: Nyokki Ho

Shopee Super Influencer: Fateha

Shopee Super Influencer: Chang Yong

Shopee Super Influencer: Hasha Shah

Shopee Super Influencer: Nurul Najiah Hassan

Shopee Super Influencer: Nurhasuna

Shopee Super Influencer: Afiqchii

Shopee Super Influencer: Toklez

Shopee Super Influencer: Dina Sallehuddin

Shopee Super Influencer: Sarah Mohd Shah

Shopee Super Affiliate Awards

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers.

Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year.

In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid

Shopee Super Affiliate Livestreamer: Ng Su Ling

Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi

Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil

Shopee Super Affiliate Livestreamer: Chew Shiau Yin

Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman

Shopee Super Affiliate Influencer: Norita Binti Omar

Shopee Super Affiliate Influencer: Indriana

Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim

Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

Recognising Valued Partners

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.

Shopee Rai Lokal - Breaking Barriers Online

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.

Shopee Super Awards 2023 voting period was carried out between Nov 3-30, 2023, with over 669,101 votes across Malaysia.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

Full list of winners:

No Award Winner
1 Malaysian-Born Brand HABIB Official Store
2 Shopee Super Affiliate Influencer PUTERI SYARLIA BINTI SAHFUZZAMAN
3 Shopee Super Affiliate Influencer NORITA BINTI OMAR
4 Shopee Super Affiliate Influencer INDRIANA
5 Shopee Super Affiliate Influencer NURUL IMAN BINTI ABDUL RAHIM
6 Shopee Super Affiliate Influencer SYAZWANI BINTI MD SAAD
7 Shopee Super Affiliate Livestreamer NORASHIKIN BINTI ABD RASHID
8 Shopee Super Affiliate Livestreamer NG SU LING
9 Shopee Super Affiliate Livestreamer JACKLYN GOH SEOH HOOI
10 Shopee Super Affiliate Livestreamer FADZILAH BINTI ABDUL JALIL
11 Shopee Super Affiliate Livestreamer CHEW SHIAU YIN
12 Shopee Super Affiliate PartnerShopback
13 Shopee Super Celebrity Neelofa
14 Shopee Super Celebrity Dato' Jovian Mandagie
15 Shopee Super Celebrity Zoey Rahman
16 Shopee Super Celebrity Ceddy Ang
17 Shopee Super Celebrity Ainul Aishah
18 Shopee Super Celebrity Nuex Rosli
19 Shopee Super Celebrity Dato' Sri Siti Nurhaliza
20 Shopee Super E-Commerce Enabler GIMMEDIA
21 Shopee Super E-Commerce Enabler STORE N GO
22 Shopee Super Influencer Nyokki Ho
23 Shopee Super Influencer Fateha
24 Shopee Super Influencer Chang Yong
25 Shopee Super Influencer Hasha Shah
26 Shopee Super Influencer Nurul Najiah Hassan
27 Shopee Super Influencer Nurhasuna
28 Shopee Super Influencer Afiqchii
29 Shopee Super InfluencerToklez
30 Shopee Super Influencer Dina Sallehuddin
31 Shopee Super Influencer Sarah Mohd Shah
32 Super Aspiring Brand ElectronicsDREAME
33 Super Aspiring Brand FashionZoe Arissa Luxe
34 Super Aspiring Brand FMCGSKINTIFIC
35 Super Aspiring Brand LifestyleTouch 'n Go Malaysia
36 Super Baby & Kids Brand Drypers (Vinda)
37 Super Baby & Kids Seller Momo House
38 Super Beauty Brand NIVEA MALAYSIA
39 Super Beauty Livestream Brand Maybelline Malaysia Official Store
40 Super Beauty Livestream Seller KL-PHARMACY
41 Super Beauty Seller LONKOOM
42 Super Bintang Kelvin Yam
43 Super Campaign Partner Award Bank Muamalat Malaysia Berhad
44 Super Campaign Partner Award Midea Scott & English Electronics Sdn Bhd
45 Super Campaign Partner Award Gigi Coffee
46 Super Contributor Award Mimi Faezah
47 Super Deals Brand Award A&W
48 Super Electronic Livestreami Brand70ma
49 Super Electronic Livestream Sellerallblue5367
50 Super Essentials Brand Nestlé
51 Super Essentials Livestream Brand MYDIN Malaysia
52 Super Essentials Livestream Seller PHINIX STORE
53 Super Essentials Seller Khairul Aming
54 Super Fashion Accessories Brand Masdora Official Store
55 Fashion Accessories Seller Grimo
56 Super Fashion Apparel Brand Levi's Official Store
57 Super Fashion Apparel Seller LAU THING HIM
58 Super Fashion Livestream Brand XES Shoes
59 Super Fashion Livestream Seller ELGINI APPAREL SDN
60 Super Fashion Shoes BrandSkechers Malaysia
61 Super Fashion Shoes Seller Webee
62 Super Favourite Local Food Award Warung by Warung Wok
63 Super Home Appliances Brand Dyson
64 Super Home Appliances Seller The White Goods
65 Super Jualan Rahmah Award TopBabyExpo
66 Super Lifestyle Brand Kitchen Z
67 Super Lifestyle Livestream Brand STABILO Official Store
68 Super Lifestyle Livestream Seller JAYATECH
69 Super Lifestyle Seller MUSIC BLISS SDN BHD
70 Super Mobile & Smart Devices Brand Samsung Malaysia Official
71 Super Mobile & Smart Devices Seller Spraygadget
72 Super Shopee Premium Award Pandora MY Flagship Store
73 Super Strategic Partner Award Malayan Banking Berhad
74 Super Strategic Partner Award Sasbadi Holdings Berhad
75 Super Supporter Award Lee Haw Han
76 Super Tech & Gaming Brand HP Official Store
77 Super Tech & Gaming Seller Impulse Gaming
78 Super Xpert Victor Chow
79 Superpartner SeaMoney Allianz General Insurance Company (Malaysia) Berhad
80 Superpartner ShopeePay Domino's Pizza Malaysia

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