Eartheories shines bright with 2023 accolades

WAN AHMAD  ATARMIZI
WAN AHMAD ATARMIZI
14 Mar 2024 12:57pm
2023 saw Malaysia's pioneering aroma-care brand, Eartheories with a string of prestigious awards, affirming their dedication to artisanal craftsmanship and sustainability in aromatherapy.
2023 saw Malaysia's pioneering aroma-care brand, Eartheories with a string of prestigious awards, affirming their dedication to artisanal craftsmanship and sustainability in aromatherapy.
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Eartheories, Malaysia's pioneering aroma-care brand, marked the beginning of the new year with a string of prestigious awards, affirming their dedication to artisanal craftsmanship and sustainability in aromatherapy.

Recognised as the 2023 Best Aromatherapy for Health and Wellness Products by Beauty Insider, a Finalist for Best New Skin Care Brand of the Year by Luxury Deluxe Awards, and awarded as the 2023 Best Pure Essential Oils at the Natural Health Reader Awards, Eartheories continues to set new standards in the industry.

In a press statement released by Eartheories, it mentioned the brand was founded on the principles of innovation and sustainability.

“Eartheories has been at the forefront of promoting an ‘agri-sanal’ ecology, utilising locally-sourced ingredients to create holistic and environmentally-conscious products,” it said.

Founder and CEO of Eartheories, Fadz Subari emphasised their commitment to supporting local farmers and harnessing the richness of Malaysian soil.

“We started from a humble home garden and while we have come a long way over the years, we want to preserve our roots by supporting local farmers and use the best of what our Malaysian soil has to offer.

“Our goal is to cultivate an ‘agri-sanal’ ecology – we use our local agriculture to craft artisanal products that can be enjoyed by all.

“In return, each purchase of Eartheories products goes back to our farmers to ensure a positive and sustainable ecosystem within the industry,” he mentioned.

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With a meticulous process established since 2020, Eartheories ensures that each product is crafted with the utmost care and attention to detail.

Their range of scents, including the popular grapefruit lemongrass and kaffir lime essential oils, showcases both conventional and uniquely Malaysian aromas, captivating customers worldwide while giving back to local communities.

“As consumer awareness of wellness and organic products grows, Eartheories remains committed to delivering high-quality aroma-care products that prioritise safety and sustainability,” it said.

Upholding the best environmental, social, and governance (ESG) initiatives, the brand collaborates with local farms, strategic partners like Forest Research Institute Malaysia (FRIM), and academic institutions such as the University Malaya’s Center for Natural Products and Drugs Research (CENAR) to ensure the highest standards of production and innovation.

Looking ahead, Eartheories aims to further showcase Malaysia's natural resources through their artisanal aroma-care line.

Strengthening their commitment to global excellence, they plan to collaborate with international brands to create world-class products that proudly bear the mark of Malaysian craftsmanship.

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