Nike TRX unveils innovative sporting hub

The store offers specialised services ranging from personalised styling consultations to precise bra and shoe fittings, catering to the individual needs of sports enthusiasts seeking peak performance.

WAN AHMAD  ATARMIZI
WAN AHMAD ATARMIZI
21 Mar 2024 12:10pm
Influencers. People in photo (from left to right): Ishaq Vadillo, Siu Lim and Kit Mah.
Influencers. People in photo (from left to right): Ishaq Vadillo, Siu Lim and Kit Mah.
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Nike has unveiled its latest venture, the revolutionary Nike TRX store.

This dynamic retail space, meticulously crafted to embody the city's vibrant spirit, transcends traditional shopping experiences by fostering community connections alongside athletic inspiration.

Nike TRX presents an exclusive collection of apparel tailored to diverse sporting pursuits, including dance, fitness, running, yoga, streetwear, basketball, and children's athletics.

Staffed by a team of experts, the store offers specialised services ranging from personalised styling consultations to precise bra and shoe fittings, catering to the individual needs of sports enthusiasts seeking peak performance.

Ribbon Cutting Ceremony. People in photo (from left to right): June Chew - Retail District Manager, Nike Joe Lim - Marketplace Lead, Nike Mahboob Rahman - VP of Asia Finance, GMG Nikhil Vij - VP of Sports (Asia), GMG Jessica Leong - Head of Marketing, LendLease Malaysia, TRX Management.
Ribbon Cutting Ceremony. People in photo (from left to right): June Chew - Retail District Manager, Nike Joe Lim - Marketplace Lead, Nike Mahboob Rahman - VP of Asia Finance, GMG Nikhil Vij - VP of Sports (Asia), GMG Jessica Leong - Head of Marketing, LendLease Malaysia, TRX Management.

GMG president of sports Carl Masterman expressed the store's unwavering dedication to promoting a healthy lifestyle and fostering community bonds.

“At Nike TRX, our commitment to fostering a healthy lifestyle and a sense of community is unwavering. This store aspires to be a sporting destination for fitness enthusiasts, offering an unparalleled shopping experience that helps members achieve their sports goals.

“The essence of the city is intricately woven into the fabric of the store, making it a unique and empowering space for all.

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“An important focus is our unwavering dedication to women of sports, striving to create a secure space that fosters inspiration for an active lifestyle.

“Our goal is to grow connections within the community, uniting its members through various sporting activities and events,” he added.

Fashion show.
Fashion show.



With its seamless shopping experience and emphasis on community engagement, Nike TRX sets a new standard in sports retail.

By offering a wide array of services and embodying a commitment to healthy living, the store transcends traditional retail paradigms to become a destination where style, community, and performance converge.

Nike TRX is located at level 2, L2.77-2.79 Persiaran TRX Tun Razak Exchange Kuala Lumpur.

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