Tourism Malaysia and Honor forge strategic alliance to boost Visit Malaysia 2026 campaign through mobile photography
The collaboration is an exciting opportunity to help people, especially younger users, tell Malaysia’s story through photography.
KUALA LUMPUR – As international travel picks up pace again, countries across the globe are turning to technology to refresh how they promote tourism.
Malaysia is no exception, stepping up its efforts with a stronger focus on digital innovation and engaging the younger generation.
In a move to position Malaysia as a premier travel destination, Tourism Malaysia has entered into a strategic collaboration with Honor, a global leader in AI-powered smart device ecosystems.
The two parties formalised their partnership by signing a Memorandum of Collaboration (MoC), aiming to enhance the appeal of Malaysia through the creative power of mobile photography.
In his welcoming speech, Honor South Pacific president Justin Li said the collaboration is an exciting opportunity to help people, especially younger users, tell Malaysia’s story through photography.
"We are proud to support the Visit Malaysia 2026 campaign by leveraging technology and innovation.
"We want to create new opportunities to promote Malaysia as a top travel destination, empower the nation's youth, and foster cultural exchange," during the signing ceremony of the Memorandum of Cooperation (MoC) with Tourism Malaysia, held on Tuesday at the Four Seasons Hotel, here.
Li added that the collaboration goes beyond promoting tourism, it's also about encouraging Malaysians to reconnect with their surroundings and capture meaningful moments close to home.
This forward-looking initiative aims to showcase the diversity of Malaysia by encouraging people to capture and share their travel moments using Honor smartphones.
The idea is to inspire both locals and tourists to see the country from fresh perspectives.
The joint campaign will roll out a range of interactive and inclusive activities such as mobile photography contests, hands-on workshops, cultural showcases, and digital exhibitions.
One of the main highlights will be the Honor Magic Moments Awards, a global mobile photography competition that’s open to Malaysians as well. It will give participants a platform to share original photos and celebrate the beauty of Malaysia using Honor’s cutting-edge camera technology.
Tourism Malaysia, deputy director general, Lee Thai Hung welcomed the partnership as a timely and strategic initiative.
"This partnership supports our efforts to diversify promotional strategies and embrace innovation in tourism marketing.
"As we gear up for Visit Malaysia 2026, we are determined to build strong public-private collaborations that can elevate Malaysia's brand visibility on the global stage," he said.
As part of the initiative, Honor will also be producing digital content using its newly launched Honor Magic V5, a sleek, foldable smartphone that promises to enhance the travel experience through smart features and AI-driven tools.
These include Gemini Live Screen Sharing, which lets users get live recommendations and navigate with ease, and Three Split Screen, allowing travellers to compare accommodation, travel options and shopping deals all at once.
To ease communication for international travelers, the AI Translate tool offers seamless language support, while the camera’s 64MP periscope telephoto lens with 100x zoom allows users to capture stunning, high-resolution imagery of Malaysia’s iconic sights.
The Honor Magic V5 officially launched in Malaysia today at 3pm. It’s currently the world’s slimmest foldable smartphone at just 8.8mm when folded, and comes with major upgrades in photography, battery life, durability and software.
“We believe that technology is an essential driver of smart tourism. With the Honor Micro V5 and our ongoing innovation, we aim to help visitors explore the unique beauty and culture of Malaysia while enjoying a seamless intelligence travel experience,” Li added.
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