Mister Potato concludes Jinjja Crunch campaign with Seventeen trio meet-and-greet in KL
The event, held on Dec 14, drew a large and enthusiastic crowd of excited fans, also known as Carats.
NURSYAHMINA ZAINAL
KUALA LUMPUR – Mister Potato marked the finale of its regional Jinjja Crunch campaign with an exclusive meet-and-greet event featuring Seventeen’s Joshua, DK and Dino at Pavilion Kuala Lumpur.
The event, held on Dec 14, drew a large and enthusiastic crowd of excited fans, also known as Carats.
The collaboration involved the three Seventeen members fronting the campaign across five Asian markets.
This partnership included idol-themed packaging, limited-edition flavours such as K-razy Kick Spicy Sour and Ghost Pepper Carbonara, collectible merchandise and a regional contest that gave selected consumers a rare chance to meet the trio.
The three Seventeen members expressed their excitement about returning to Malaysia, stating they were eager to create an unforgettable experience for local Carats.
“We are thrilled to partner with Joshua, DK and Dino of Seventeen.
“Their presence adds a unique spark to the campaign and strengthens our connection with fans across the region.
“We're especially excited to fly the boys to Malaysia for a special Meet & Greet, to create an unforgettable moment for our consumers and CARATs,” said Mamee-Double Decker Chief Executive Officer (CEO) Pierre Pang.
Meanwhile, Chief Marketing Officer How Yuan Yi added that the company is committed to creating fresh and meaningful experiences that truly resonate with Carats.
The successful campaign reinforced Mister Potato’s pop-culture-forward identity as the brand gears up for more bold flavours and collaborations.
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