Anmum unveils improved formulations with lutein for children in digital age
The enhanced milk formulations now include lutein, a nutrient known to help protect the eyes and filter blue light, as concerns grow over excessive screen exposure among children.
SHAH ALAM – Anmum Essential Gold and Anmum Essential have introduced improved formulations aimed at supporting children’s growth and development in today’s increasingly digital lifestyle.
The enhanced milk formulations now include lutein, a nutrient known to help protect the eyes and filter blue light, as concerns grow over excessive screen exposure among children.
According to the brand, four in five Malaysian children are exposed to excessive digital screen time daily, reflecting how technology has become deeply embedded in both learning and play.
The updated formulations are designed to provide a balanced combination of nutrients to support children’s cognitive, visual and physical development while also promoting a healthy gut environment.
“We’ve always focused on supporting children’s optimal growth with trusted, science-backed nutrition,” said Lactalis-Mainland Dairy Malaysia marketing director Lim Siew Poh.
“As children today learn and explore in more connected ways, parents are looking for support that keeps up with their evolving needs. With the improved formulations, we are strengthening our nutritional offering to support children’s development more holistically, complementing the care and proper stimulation provided by parents, while continuing to provide the reassurance that parents trust,” she said.
Anmum Essential Gold features what the company describes as its most advanced formulation, containing Docosahexaenoic Acid (DHA), gangliosides and milk fat globule membrane (MFGM), together with lutein, probiotics and prebiotics.
Meanwhile, Anmum Essential offers DHA, gangliosides, MFGM, lutein and prebiotics as a more affordable option while maintaining the brand’s core nutritional benefits.
Studies cited by the company showed that DHA, MFGM and its bioactive components including gangliosides may help support Intelligence Quotient (IQ) and memory development, while prebiotics help promote beneficial bacteria in the gut.
The newly improved Anmum Essential Gold and Anmum Essential are now available at leading supermarkets and hypermarkets nationwide.
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