Soundcore to unveil next-gen flagship earbuds powered by Anker Thus™ AI chip
The new flagship earbuds will be available through major e-commerce platforms including Shopee, Lazada and TikTok Shop.
NATASYA AZHARI
SHAH ALAM – Audio brand soundcore is set to introduce its next-generation flagship true wireless earbuds on May 22, marking a new milestone in premium audio innovation with the debut of its breakthrough Anker Thus™ artificial intelligence (AI) technology.
The announcement was made ahead of the official launch, with the brand positioning the upcoming product as a significant step forward in how users listen, communicate and interact with personal audio devices in everyday environments.
While full specifications remain undisclosed, the new flagship earbuds are expected to strengthen the company’s presence in the premium true wireless stereo (TWS) segment, as demand continues to grow for more intelligent and adaptive audio solutions.
At the centre of the innovation is Anker Thus™, described as the world’s first neural-net compute-in-memory AI audio chip. The chip integrates a central processing unit (CPU) and memory architecture to deliver what the company claims is 150 times the computing power, enabling faster and more efficient performance.
According to the brand, the technology is designed to improve real-world listening experiences, including clearer calls in noisy environments, more adaptive active noise cancellation, enhanced voice control features, signature sound performance and improved power efficiency for longer usage.
Soundcore said these advancements reflect its broader goal of combining acoustic engineering with intelligent systems to deliver more intuitive audio experiences across its product range, which includes true wireless earbuds, over-ear headphones, portable speakers and smart audio devices.
The upcoming launch is expected to reinforce the brand’s expansion strategy in the premium audio market, where competition is increasingly driven by AI-powered features and personalised listening experiences.
The new flagship earbuds will be available through major e-commerce platforms including Shopee, Lazada and TikTok Shop. Customers will also be able to experience the product in person at Anker Innovations’ first Southeast Asia boutique store in Malaysia, located at IOI City Mall, Putrajaya.
Soundcore is a global consumer audio brand under Anker Innovations, headquartered in Shenzhen, China. Established in 2018, it develops a wide range of products including Bluetooth and open-ear earbuds, over-ear headphones, portable speakers and smart audio devices.
Guided by its brand slogan “Sound On, Move On,” soundcore focuses on combining acoustic engineering, smart technology and user-centric design to deliver accessible yet advanced audio experiences.
With support from Anker Innovations’ ecosystem and an 18-month warranty commitment, the brand has grown into a key player in the global wireless audio segment, serving more than 52 million users across over 100 countries and selling over 85 million units globally.
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