Sabah kicks off Milo Malaysia Breakfast Day 2026
The event will then make its way to Kuala Terengganu, Terengganu; Kuching, Sarawak; Kuantan, Pahang; and Kota Bharu, Kelantan before culminating in a grand finale in Putrajaya on July 12.
ZAFIRA ANWAR
SHAH ALAM - More than 70,000 Malaysians from all walks of life across six key states are expected to take part in the highly anticipated Milo Malaysia Breakfast Day (MBD) 2026.
MBD is set to kick off in Kota Kinabalu, Sabah, on May 24 following an overwhelming fully sold-out response.
The event will then make its way to Kuala Terengganu, Terengganu; Kuching, Sarawak; Kuantan, Pahang; and Kota Bharu, Kelantan before culminating in a grand finale in Putrajaya on July 12.
Beyond a run, MBD has evolved into a relevant and impactful nutrition-led platform that transforms mornings into moments of collective action, enabling families to build healthier routines together.
With good breakfast habits often overlooked, the campaign reinforces Milo’s longstanding role in championing proper nutrition and the importance of breakfast as the foundation of an active and healthy lifestyle.
Combining mass participation with on-ground engagement and nutrition education, MBD 2026 highlights Milo’s commitment to inspiring Malaysians to start their day active and fully energised.
Milo Malaysia business executive officer Ng Su Yen said Milo continues to play an active role in nourishing Malaysians and supporting communities in leading healthier and more active lives, while reinforcing the importance of building healthy habits every day.
“We are excited to bring back the Milo Malaysia Breakfast Day, which reflects Milo’s ongoing commitment to promoting healthier lifestyles and good nutrition throughout the nation,” she said.
Participants can look forward to a 3km run available at all locations, making it accessible to families, children and first-time runners, while the Putrajaya finale will also feature a 5km category for participants seeking a slightly longer and more rewarding challenge.
Families and friends can enjoy a lively and energising morning filled with engaging activities.
From group workout sessions and sports challenges to hands-on games and interactive stations, the event creates a vibrant environment where participants can move, play and connect.
These activities are thoughtfully designed to make healthy living enjoyable while encouraging families to spend quality time together through shared experiences.
The annual event also offers Malaysians an opportunity to discover the benefits of Milo’s unique formula, which combines natural ingredients such as barley malt, milk and cocoa to create its iconic taste, making it the first malted beverage in Malaysia to receive the Healthier Choice Logo accreditation.
Everyone’s favourite Milo Goodness Truck will also return with its immersive 360-degree experience, offering behind-the-scenes insights into how Milo is made while showcasing the brand’s values.
The mobile truck also serves as an interactive touchpoint for attendees to connect with the brand’s legacy.
The event will also feature Friends of Milo, actor Nadhir Nasar and actress Erysha Emyra, both known for championing a new generation of youths who dare to dream big, break barriers and uplift one another not only through nutrition, but also by embracing active lifestyles, a message reinforced through Milo MBD 2026.
Registration opened on April 13 and participants are encouraged to secure their slots early and be part of the nationwide experience.
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