Printemps Paris unveils Parisian opulence with its debut live fashion curation

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Printemps Paris, the Parisian department store launched its inaugural live fashion curation at the prestigious Sofitel Kuala Lumpur, Damansara.

In collaboration with Maybank, the live-shopping event brought a touch of Parisian sophistication to the heart of Kuala Lumpur, drawing the attendance of Maybank's elite clientele, strategic partners, and media representatives.

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Printemps Paris in Malaysia Isabelle Ng representative expressed delight in weaving the tapestry of Parisian elegance into the fabric of Kuala Lumpur through the live-shopping event.

She emphasised the success of the collaboration with Maybank and the overwhelming response from esteemed guests.

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Ng sees this as the commencement of an enchanting journey where Printemps transcends borders, bringing timeless elegance to every corner of the world.

The immersive live-shopping experience mesmerised attendees with the revelation of Printemps' exclusive Christmas highlights.

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Featuring a meticulously curated selection of renowned brands such as Boucheron, Chopard, and Tiffany & Co., the event encapsulated the epitome of luxury and style synonymous with the Printemps legacy.

Attendees seamlessly engaged with the live-shopping session, making purchases through the expertise of remote personal shoppers stationed in Paris.

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This avant-garde approach to luxury retail not only offers a personalised shopping experience but also sets a new standard at the crossroads of technology and opulence.