If you have ever owned a pair of adidas Superstars, you already know: they are not just sneakers, they are a whole personality.
From basketball courts to skate parks, rap stages to TikTok fits, the superstar has lived a thousand lives and somehow still feels fresh.
And now, adidas Originals is giving KL a taste of that global energy with its Superstar: The Original pop-up at Pavilion Kuala Lumpur; and yes, our very own Joe Flizzow is at the centre of it.
From courts to culture
The Superstar was born in the late ‘60s for basketball players but quickly got scooped up by creatives, musicians and streetwear pioneers who made it the shoe for people who do their own thing.
Fast-forward to today, it’s still a symbol of originality, which is exactly what adidas is celebrating in its latest global campaign.
And it is not just anyone fronting this campaign. We are talking about Samuel L. Jackson, Missy Elliott, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, Jennie and Gabbriette.
A multigenerational, cross-cultural squad basically screaming, 'icons only.'
Joe Flizzow steps up
In Malaysia, the spotlight is on none other than Joe Flizzow. Known as the godfather of Malaysian hip hop, Joe has built his career on staying authentic, uplifting the community and being unapologetically himself in values that align perfectly with the adidas Originals DNA.
“Superstar is about being true to yourself, about daring to stand out and inspire others.
“I’m proud to represent Malaysia in this global movement and to share this platform with the next wave of local talent,” Joe said.
The pop-up experience
The Pavilion KL pop-up is not just a display, it is an experience.
- Collaboration with a line-up of local artists including: Live vibes from Ismail Izzani, DOLLA, Lil J, Julia Duclos, Elva Suyan and Aziz Harun.
- Superstar Soundbooth, where you can vibe to curated tracks from campaign artists.
- Games like basketball shootout and Dance Dance Revolution (yes, DDR is back!).
- A Superstar Café for coffee lovers.
- A customization station so you can give your new kicks or Firebird tracksuit your own twist.
Speaking of, the collection includes the Superstar in two classic colourways (with extra padding for that snug fit) and the iconic Firebird Tracksuit, a piece that has been flexed by style pioneers since 1967.
Prices start at RM399, with the Superstar sneakers retailing at RM569.
More than just shoes
At its core, the Superstar is not about blending in; it’s about standing out or in adidas’s own words: “It just takes one. Before there can be a thousand.”
So, whether you are a long-time collector or just here for the vibes, Pavilion KL is where culture, music, fashion and community meet under three stripes, and to be honest, that is pretty superstar behaviour.