What’s lurking in your t-shirt might shock you

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R&D team from Southern Lion Malaysia demonstrating the effectiveness of the improved TOP detergent with Ultra Nano Fresh Tech in eliminating invisible body grime compared to the normal detergent to the audiences. -Photo: TOP

Dirty laundry isn’t just about the stains you can see. It’s the musty, funky odours that cling on, thanks to germs and bacteria having their little party in your clothes.

Let’s be honest, dirty laundry isn’t just about the stains you can see. It’s the musty, funky odours that cling on, thanks to germs and bacteria having their little party in your clothes.

This isn’t some laundry myth. It’s a gross reality with a sneaky secret. Your hoodie, gym tee, even that “fresh” white top? They may look clean, but invisible grime is hiding deep in the fibres. That’s why your shirt still smells off after three washes, or why your crisp white tee slowly turns a dingy yellow.

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The real villain is an unseen cocktail of sweat, oil and dead skin cells that fuse into a stubborn film known as body grime. 

That is where detergent brand TOP comes to the rescue. They just dropped a game-changing launch: TOP Ultra Nano Fresh Tech which is the country’s first laundry innovation powered by Lion Japan’s advanced nano-bio enzymes.

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Meaning, this is not just soap. This is microscopic-level grime busting science that dive deep into your clothes, zaps the hidden nasties and keeps your fits fresher for longer.

“We listen closely to what consumers need and use those insights to keep improving our products," Managing director at Southern Lion Tomotaka Oka said.

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The new Ultra Nano Fresh Tech is built to tackle what regular detergents often miss.

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Instead of just masking odours with fragrance, it digs into fabric fibres to remove the unseen grime causing smells, fading and yellowing.

(From left to right) Ayda Jebat, celebrity and influencer, Ms. Julia Teo, General Manager-Marketing at Southern Lion Sdn. Bhd, Mr. Tomotaka Oka, Managing Director of Southern Lion Sdn Bhd, and Yoke Chen, TV host and actress officiated the launch of the new TOP Ultra Nano Fresh Tech. -Photo: TOP

So, what makes this rare? The new formula is stacked with features Malaysians will vibe with:

  • Eliminates invisible body grime which is the root of odours and fabric dullness.
  • 99.9 per cent anti-virus and bacteria action.
  • Keeps clothes smelling fresh, even when dried indoors.
  • 99.9 per cent anti-mite dust protection.

In other words, your clothes do not just look clean but they are clean, inside and out.