SHAH ALAM - 100PLUS under Fraser & Neave Holdings Bhd (F&NHB) has partnered with Netflix’s Physical: Asia in a regional collaboration that celebrates endurance, resilience and the human spirit of pushing beyond limits.
This partnership highlights the shared values of strength, endurance and recovery embodied by both brands.
Through Netflix’s first-ever nation-vs-nation competition series, Physical: Asia, the collaboration showcases 100PLUS PRO, a performance hydration drink created to fuel active lifestyles across Malaysia, Singapore and Thailand.
“This collaboration is more than a natural fit; it is a powerful alignment of values. Physical: Asia celebrates resilience, endurance and the relentless pursuit of excellence; qualities that also embody 100PLUS.
“As the region’s leading isotonic brand, we are committed to helping individuals ‘Unlock their 100’ by fuelling peak performance and faster recovery.
“With 100PLUS PRO, we are proud to inspire people across Asia to push beyond limits and rise stronger, together with Netflix, championing the true spirit of performance,” Group Marketing at Fraser and Neave Limited, Director, Celine Tan said.
100PLUS PRO is a non-carbonated performance drink scientifically formulated to support the body’s needs during and after intense physical activity. It combines hydration and recovery benefits with top-quality ingredients, including:
- 10g of Protein with 2g of BCAA to support muscle repair and post-exercise recovery.
- Electrolytes to replenish fluids lost through sweat.
- Vitamin B3, B6 and B12 to help reduce fatigue and sustain energy levels.
The beverage aims to empower individuals to maintain their best physical condition; whether training, competing or facing everyday challenges.
Through its collaboration with Netflix, 100PLUS PRO brings its message of endurance and resilience to life in Physical: Asia; a show that celebrates strength, teamwork and the competitive spirit.
The series, set in grand arenas inspired by Korean and pan-Asian heritage, sees eight countries compete in demanding physical challenges that test both mind and body.
Together, 100PLUS PRO and Physical: Asia highlight individuals who thrive under pressure, uniting hydration and recovery with the passion and pride that drive performance.
As part of the regional campaign, both brands will host interactive activations across Malaysia, Singapore and Thailand, encouraging fans to “Unlock their 100” through challenges designed to test their endurance and performance.
“In Malaysia, 100PLUS has long been part of our everyday active lifestyles, from school sports days to national-level competitions. Physical: Asia reflects the same spirit we see in Malaysians, individuals who show up, push harder and never back down.
“With 100PLUS PRO, we are proud to support their journey, offering hydration and recovery solutions that meet real needs, whether they are training for a marathon or simply staying active.
“This partnership with Netflix brings that energy to life, inspiring Malaysians to keep striving and rising stronger,” Fraser & Neave Holdings Bhd Marketing Director, Leong Wai Yin said.
Fans can take part in the “Unlock Your 100” challenge through an interactive squat-based leaderboard, where participants can win exclusive prizes. To stay updated on campaign activities, visit the microsite or follow @my100plus on social media.