Inside Big Bad Wolf’s return: Late nights, big bargains, endless books

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The world’s biggest book sale returns to the Sunway Pyramid Convention Centre from Dec 19, 2025, to Jan 4, 2026, running daily from 10am to 2am - a timetable that quietly acknowledges how dangerous “just browsing” can be.

Entry is free and prices start from as low as RM1, making it one of the most accessible book events in the country.

IF your idea of a good time involves wandering through endless stacks of books long past bedtime, Big Bad Wolf Books is once again making a strong case for cancelled plans and overstuffed tote bags.

The world’s biggest book sale returns to the Sunway Pyramid Convention Centre from Dec 19, 2025, to Jan 4, 2026, running daily from 10am to 2am - a timetable that quietly acknowledges how dangerous “just browsing” can be.

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Known for its riot of colours and even louder bargains, Big Bad Wolf promises millions of books at what it cheerfully calls ridiculous prices, with discounts of up to 95 per cent.

Entry is free and prices start from as low as RM1, making it one of the most accessible book events in the country.

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Fans of fantasy will also be pleased to know that selected titles from the Harry Potter series are available from RM19.99, a rare sight in today’s book market and a major draw for parents and nostalgic adults alike.

Big Bad Wolf co-founder Jacqueline Ng said the sale has always been driven by a simple mission: making books affordable and accessible to everyone.

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“Our mission is to bring affordable, accessible books to communities.

“No child should grow up without books simply because they are too expensive. That is why the Big Bad Wolf Book Sale is so important to me, it helps parents get books for their children at prices they can truly afford,” she said.

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The founders and co-founders of Big Bad Wolf Books and BookXcess Andrew Yap and Jacqueline Ng.

Returning visitors can also expect a smoother, less chaotic hunt this year.

Ng said the team has worked on improving the overall layout to make browsing easier and more enjoyable.

“This year, more surprises await. We have improved the arrangement of the books so people can find what they are looking for more easily,” she said, adding that the experience is designed to be just as enjoyable for first-timers as it is for seasoned Big Bad Wolf fans.

Beyond children’s books and bestsellers, the sale spans fiction and non-fiction, business titles, cookbooks, coffee-table books and the unexpected gems that have become part of the Big Bad Wolf charm.

The world’s biggest book sale returns to the Sunway Pyramid Convention Centre from Dec 19, 2025, to Jan 4, 2026, running daily from 10am to 2am - a timetable that quietly acknowledges how dangerous "just browsing” can be.

It is the kind of place where shoppers arrive with a mental list and leave with armfuls of discoveries.

Globally recognised as the world’s biggest book sale, Big Bad Wolf’s return to Malaysia has become a year-end ritual for many.

Families, students and solo readers can browse late into the night, turning book-buying into a shared experience rather than a rushed errand.

At a time when reading competes with rising costs and shrinking attention spans, the appeal is refreshingly simple: books should be within reach.

And sometimes, the best stories begin not at the first page, but somewhere between midnight, a stack of paperbacks and the realisation that you have picked up far more than you planned.