SHAH ALAM – A kebaya took centre stage in London after Malaysian content creator Sofea Shra brought a piece of home to an exclusive one-to-one session with Huda Beauty founder, Huda Kattan.
In a video posted by Sofea on Instagram, she was seen assisting Kattan in styling a traditional kebaya set, complete with a pario skirt and shoulder shawl, carefully arranging the outfit as the beauty mogul experienced the look for the first time.
Kattan, who appeared visibly delighted throughout the styling process, also took a moment to express her admiration for Malaysian women, describing them as “so expensive and elegant.”
The remark has since resonated with fans online, drawing widespread praise for the warm exchange and the genuine appreciation shown toward Malaysian culture.
The video has also gone viral across social media platforms, with many users highlighting it as a proud moment of cultural representation, where traditional Malay attire was prominently showcased on an international beauty stage and received positive global attention.
Many also praised Sofea for showcasing Malaysian heritage on an international stage.
For many, the scene was more than just a styling session – it was a reminder of how cultural heritage can travel, be appreciated and reinterpreted through modern digital platforms, often in the most unexpected ways.
Sofea who created "Eid Just Got Better", a popular Raya and festive fashion series online was recently invited to represent Malaysia by the internationally renowned beauty brand for its brand trip in conjunction with the launch of its new perfume collection, positioning her as the only content creator invited from Southeast Asia for the global campaign experience.