Massimo Dutti launches online store and mobile app
Massimo Dutti has expanded its channel of communication with the launch of its new online store and mobile app, allowing customers to interact with the products virtually.
Menswear and womenswear are appropriately showcased across different sections and categories.
The app makes it convenient for customers to locate the nearest brick-and-mortar store via its geolocation feature should they still want to shop in store but they can also browse through the products with just a few clicks.
In addition, the digital platforms also offer PAPER, a lifestyle section that brings together inspiring editorials and articles on trends, collections, runway shows and limited-edition collections so customers can stay up to date with the brand.
The fashion house also leverages on augmented and virtual reality features, where customers can virtually try on its casual-sports footwear collections.
This unique feature is called Shoes Experience. Simply choose a model from the collection available, point the mobile phone’s camera to the feet and wait for the augmented reality to superimpose the footwear onto the wearer’s feet.
The Massimo Dutti online store is available through www.massimodutti.com/my and its app is available on Google Play and the Apple App Store.
