Sun Life celebrates 10 years of empowering Malaysians with financial security
PETALING JAYA - Bright smiles, spectacular performances, and a host of fun-filled activities fills the centre court of 1 Utama shopping centre today as Sun Life Malaysia celebrates its decade-long journey of empowering Malaysians with financial security at its 10th anniversary roadshow.
With its famous tagline “life is brighter under the sun”, its CEO and President/Country Head, Raymond Lew said the company looks forward to brighter years ahead.
“Our journey started with a purpose: to empower Malaysians to achieve lifetime financial security and live healthier lives.
“Our long-term vision is to be the trusted and foremost lifetime insurance and takaful partner for all Malaysians. We will continue to dedicate our efforts to providing them with the financial security they need to plan, build, protect and preserve their financial future,” he said.
Sun Life president and chief executive officer Kevin Strain attributed the success of Sun Life Malaysia to the people and culture that the company has cultivated.
“Our growth is driven by bringing in really strong people and creating a strong culture. We’ve always focused on our clients. Growth is about helping our clients. We put them at the centre of our strategy and help them achieve their lifetime financial security.
“From the global perspective, the opportunities in Malaysia are great because of our partnerships, because of our people, our strategies, strong client needs and the growing economy,” he said.
To date, Sun Life Malaysia has acquired 1.2 million clients.
Sun Life Asia president Ingrid Johnson said this is a sizable and important contribution to the number of clients in Asia which totals to 24 million.
With 1.2 million lives touched in the first 10 years, coupled with the company’s capabilities and the power of digital technology, Sun Life expects an acceleration in its growth.
From a sales perspective, Malaysia continues to be very important, in terms of its takaful offerings.
“We are the leader in takaful for bank insurance, we continue to get awarded, and we are actually using the ideas in Malaysia to export to the rest of the region,” she said.
Despite going through its fair share of challenges during the pandemic, and now dealing with inflation on the economic front, Sun Life Malaysia is determined to educate and create awareness on the importance of life protection planning.
“That is the top agenda business. Once we have done that, we want to make our products accessible. What we plan to do is we want to touch more lives.
“We have also continuously invested and launched multiple programmes and partnerships that champion health and active living with our corporate philanthropic partners like HOPE, Yayasan Hijau Malaysia and United Voices.
“It’s been an awesome 10 years, and it will be an even greater 10 years ahead!” said Raymond.
