Ducati targets 6.5 per cent market share, launches two models, showroom

KUALA LUMPUR - Ducati Malaysia has targeted to increase its market share to 6.5 per cent of total industry volume (TIV) by the end of 2023 from the current five per cent.

Ducati Malaysia chief operating officer Dennis Michael said the increase in the market would correspond to about a 30 per cent increase from 2022’s sales.

He told Bernama this during the launch of two new Ducati models, the Panigale V4R and the Monster SP, to its lineup of high-performance bikes.

Michael said the Panigale V4 R has a base selling price of RM458,900, while the Monster SP is priced at RM98,900.

He said the target market for the Panigale V4 R is purely for collector’s models, as not many are produced, and they are track machines.

"This is the weekend track warrior who wants to use it in track and keep it as a collector’s item.

"While Monster SP is for those who want to get into a lot of sports riding, track riding, enthusiast bikes, but at the same time, can use this bike daily,” he said.

Michael said two units of the Panigale V4 R have already been sold, and Ducati Malaysia is expecting to sell at least 20 Monster SP bikes.

Meanwhile, Ducati Malaysia also launched a new RM1 million dealership located in Wisma Pahlawan, Kuala Lumpur.

The facility comprises a showroom and a dedicated bike service centre that can service up to 100 bikes a month.

"The opening of the Ducati Kuala Lumpur showroom is a significant milestone for us - a celebration of the brand’s continuous growth and evolution in recent years,” Michael added. - BERNAMA