12-year-old Aussie retires from influencing to focus on studies in Singapore

SHAH ALAM - Australian social media influencer Pixie Curtis, known for co-founding Pixie's Fidgets, a successful toy empire, is retiring at the young age of 12.

A video posted on Instagram by @mothershipsg captured Pixie Curtis's early retirement, which marked the end of her entrepreneurial journey as a social media influencer and successful businesswoman.

She would now shift her focus to pursue her studies in Singapore, which signified a new chapter for the Curtis family.

Before leaving Australia for Singapore, Pixie threw a lavish farewell party with a ‘Singaporean theme’ at a hotel in Sydney with goodie bags, elaborate decor, and dance performances.

However, the Singaporean-themed party faced criticism online, with many expressing the theme highlighted nothing about the lion city.

One user @desirae.loh commented that the theme of the party was not even Singaporean but more of a Japanese-themed, which she deemed a racist interpretation of Singaporeans.

Another user @ peachb0mb highlighted that it was more of an Asian theme than a Singaporean theme.

“Don't really care about how rich she is. Good for her. But the Singapore-themed party that in real life is just Asian-themed. The kimono-wearing figure. The generic Asian takeout style font. That's the real problem here. Her parents and party planners failed her big time,” she said.

In 2021, Pixie co-founded Pixie's Fidgets, specialising in sensory toys for children with attention challenges.

By 2023, her monthly earnings had reached $133,000.

Pixie's move to Singapore was prompted by her mother, Roxy, who wanted to live with her husband, Oliver Curtis, who worked in Asia.