Printemps Paris unveils Parisian opulence with its debut live fashion curation

ADLIN SAHIMI
ADLIN SAHIMI
20 Nov 2023 03:32pm
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Printemps Paris, the Parisian department store launched its inaugural live fashion curation at the prestigious Sofitel Kuala Lumpur, Damansara.

In collaboration with Maybank, the live-shopping event brought a touch of Parisian sophistication to the heart of Kuala Lumpur, drawing the attendance of Maybank's elite clientele, strategic partners, and media representatives.

Printemps Paris in Malaysia Isabelle Ng representative expressed delight in weaving the tapestry of Parisian elegance into the fabric of Kuala Lumpur through the live-shopping event.

She emphasised the success of the collaboration with Maybank and the overwhelming response from esteemed guests.

Ng sees this as the commencement of an enchanting journey where Printemps transcends borders, bringing timeless elegance to every corner of the world.

The immersive live-shopping experience mesmerised attendees with the revelation of Printemps' exclusive Christmas highlights.

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Featuring a meticulously curated selection of renowned brands such as Boucheron, Chopard, and Tiffany & Co., the event encapsulated the epitome of luxury and style synonymous with the Printemps legacy.

Attendees seamlessly engaged with the live-shopping session, making purchases through the expertise of remote personal shoppers stationed in Paris.

This avant-garde approach to luxury retail not only offers a personalised shopping experience but also sets a new standard at the crossroads of technology and opulence.

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