Beauty and Motorsport: Charlotte Tilbury becomes first female-founded brand to partner with F1 Academy

Breaking barriers and shattering stereotypes, Charlotte Tilbury becomes the trailblasing inaugural sponsor of the F1 Academy

27 Feb 2024 01:54am
Charlotte Tilbury (right) and Susie Wolff announce F1 Academy partnership. Photo source: Women's Health.
Charlotte Tilbury (right) and Susie Wolff announce F1 Academy partnership. Photo source: Women's Health.

In a groundbreaking move at the intersection of beauty and motorsport, British beauty brand Charlotte Tilbury has forged an unprecedented alliance with the F1 Academy, setting a new standard for female empowerment in both industries.

Breaking barriers and shattering stereotypes, Charlotte Tilbury becomes the trailblasing inaugural sponsor of the F1 Academy, an innovative initiative by Formula 1 dedicated to propelling the careers of aspiring female drivers in motorsport.

As the first beauty brand to step into the fast-paced world of Formula 1 sponsorship, Charlotte Tilbury's partnership with the F1 Academy marks a historic milestone, symbolising the convergence of glamour and speed, grace and adrenaline.

This visionary collaboration comes as no surprise from Charlotte Tilbury, a brand founded by a woman for women, embodying the spirit of empowerment and inclusivity. By aligning with the F1 Academy, Charlotte Tilbury reaffirms its commitment to championing female talent and fostering opportunities for women to thrive in traditionally male-dominated fields.

In the upcoming 2024 season, Charlotte Tilbury will illuminate the paths of 15 exceptional young female drivers, aged 16-25, supported by the F1 Academy. Through strategic promotion and advocacy, the beauty brand will elevate these rising stars, amplifying their voices and accomplishments on a global stage.

Among the standout talents highlighted in this partnership is Lola Lovinfosse, a prodigious French-born racer poised to make waves behind the wheel of the 'Charlotte Tilbury operated by Rodin' car. Her journey epitomises the spirit of resilience, determination, and sheer talent that defines the next generation of female drivers.

As the world watches with bated breath, Charlotte Tilbury's foray into the world of motorsport promises to ignite a new era of possibility and inspiration. With each rev of the engine and each stroke of the lipstick, this partnership symbolises not only the convergence of beauty and speed but also the triumph of female excellence in traditionally male-dominated spaces.

In the realm of motorsport, where speed is king and adrenaline reigns supreme, Charlotte Tilbury's presence adds a touch of glamour and a beacon of hope, paving the way for a more inclusive and diverse future. In this historic moment, we celebrate the union of beauty, sportsmanship, and female empowerment, ushering in a new era of possibility and progress on and off the track.

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Adorned with the beauty brand's iconic 'Hot Lip' emblem featuring various lipstick shades and Charlotte Tilbury's empowering mantra 'Makeup Your Destiny!,' the vehicle symbolises the fusion of beauty and athleticism.

The founder herself Charlotte Tilbury, who is also the brand's president and chairman, expressed enthusiasm about the partnership, emphasising the brand's commitment to empowering individuals to embrace confidence.

“My brand was created for everyone, everywhere, and as a female-founder, I am thrilled that we are the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 Academy.

“We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1. Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport.

“With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers, and open up the traditionally male-dominated world of motorsport to even more talented young women,” she said.

Meanwhile, F1 Academy managing director Susie Wolff echoed similar sentiments, highlighting the partnership's alignment with the academy's mission to inspire young women to pursue careers in motorsport.

“At F1 Academy, we want young women and girls to feel confident to chase their dreams, no matter the odds.

“We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.

“It is a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own.

“I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream,” Wolff was quoted saying in a reported interview.

Launched in 2023, the F1 Academy aims to provide young female drivers with enhanced track time, racing opportunities, and comprehensive support to progress to Formula 3 and pursue their Formula 1 aspirations.

Charlotte Tilbury and the F1 Academy are poised to inspire and empower a new generation of female drivers, driving progress and inclusivity in motorsport.