Clinelle unveils its glow-boosting skincare with improved formula in WhitenUp range

KOUSALYA SELVAM
KOUSALYA SELVAM
14 Mar 2024 12:18pm
From Left : Executive Director EIG Pharma Asia Sdn. Bhd. Janet Chieng, Watsons Malaysia Trading Director Foo Hwei Jiek, Group Managing Director and Chief Executive Officer EIG Pharma Asia Sdn. Bhd. Mr. Roderick Chieng, Celebrity Malaysia Ms. Shima Anuar, Senior General Manager EIG Pharma Asia Sdn. Bhd. Corina Lee, Celebrity & Content Creator Malaysia  Vivian Liu at Clinelle WhitenUp Launching Event
From Left : Executive Director EIG Pharma Asia Sdn. Bhd. Janet Chieng, Watsons Malaysia Trading Director Foo Hwei Jiek, Group Managing Director and Chief Executive Officer EIG Pharma Asia Sdn. Bhd. Mr. Roderick Chieng, Celebrity Malaysia Ms. Shima Anuar, Senior General Manager EIG Pharma Asia Sdn. Bhd. Corina Lee, Celebrity & Content Creator Malaysia Vivian Liu at Clinelle WhitenUp Launching Event
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Clinelle unveils a new look and improved formulation for its WhitenUp range, which is targeted to not only brighten the skin but also maintain hydration throughout usage.

With the tagline "Brighten Up for Glow" EIG Pharma Asia Senior General Manager Corina Lee: "With a potent blend of 4 key ingredients, we anticipate our customers will adore the transformative results our products offer."

The upgraded formula of the WhitenUp range showcases the Triple Vitamin C+ Complex, a powerful blend that not only brightens skin tone but also diminishes dark spots after just one application.

Additionally, the infusion of five natural extracts—Bilberry, sugarcane, sugar maple, orange fruit, and lemon fruit extracts—offers 5X brightening actions, coupled with Alpha Hydroxy Acid (AHA) to exfoliate dead skin cells for a radiant complexion.

New & Improved Formula of Clinelle WhitenUp Range
New & Improved Formula of Clinelle WhitenUp Range



Clinelle's Rapid White Complex effectively reduces the appearance of scars and aids in skin renewal, providing hydration for revitalised skin texture.

Pro-vitamin B5 acts as a key ingredient, safeguarding the skin barrier and enhancing skin elasticity and moisture retention.

Malaysian singer Shima Anuar who is a fan of the range said the improved formula has been a game-changer for brightening her skin tone.

She said: "Its lightweight texture absorbs quickly, and I've noticed a significant reduction in dark spots.

"This has also been particularly helpful during outdoor activities with my kids," she said.

Malaysia Celebrities Shima Anuar and Vivian Liu joined influencers at the Clinelle WhitenUp Launching event, basking in the afterglow of the flower arrangement workshop
Malaysia Celebrities Shima Anuar and Vivian Liu joined influencers at the Clinelle WhitenUp Launching event, basking in the afterglow of the flower arrangement workshop

Meanwhile actress and content creator Vivian Liu said: "I used to think whitening products would dry out my skin. But after trying Clinelle's WhitenUp series, I'm pleased to learn it does not dry my skin at all.

"Skincare is important for everyone, not just celebrities. Achieving healthy skin is essential from the inside out, through good diet and skincare," she said.

Vivian’s insights resonate with Clinelle's philosophy of 'Happy Skin, Happy Face.'

Clinelle products are dermatologically tested and 100 per cent free of harmful ingredients, promoting optimal and radiant skin health. Clinelle believes true beauty comes when you are happy in your own perfectly healthy skin.

Research indicates that using the full Clinelle WhitenUp range reduces pigmentation and dark spots within three days.

Around 95 per cent of users reported prevention and reduction of pigmentation, as well as brighter, more luminous skin, while over 90 per cent reported improvement in uneven skin tone.