Athleisure takes over fashion trends as Gen-Z embraces comfort and style

Blurring the lines between fitness and fashion, this style revolution has taken over the younger generation’s wardrobes across the country, becoming the go-to choice for everything from workouts to casual outings.

By L.R TURNER

29 Jan 2025 09:00pm

Photo for illustrative purposes only. Photo: Generated by AI

ATHLEISURE isn’t just a global trend anymore—it’s a lifestyle, and in Malaysia, it’s here to stay.

Blurring the lines between fitness and fashion, this style revolution has taken over the younger generation’s wardrobes across the country, becoming the go-to choice for everything from workouts to casual outings.

Whether lounging in yoga leggings at a café in Bangsar, sporting sleek joggers at a weekend market in Penang, or pairing sneakers with traditional attire during festive celebrations, athleisure is redefining how Malaysian Gen-Z dress.

And it’s not just about looking good—it’s about feeling good, too.

According to GlobalData, two out of three Gen-Z consumers worldwide wear athleisure multiple times a week, and Malaysia is no exception.

This isn’t just about a love for stretchy fabrics—fitness has become a way of life.

Globally, McKinsey reported that 56 per cent of Gen-Z considers fitness a top priority, and Malaysia reflects this trend perfectly.

Boutique gyms like Babel Fit, KOA Fitness, and Union Strength are thriving, while outdoor activities like hiking Bukit Tabur, cycling in Putrajaya, and exploring the lush trails of FRIM (Forest Research Institute Malaysia) are becoming more popular than ever.

With so many Gen-Z embracing active lifestyles, it’s no wonder athleisure has evolved into a wardrobe essential.

Enter brands like Vuori and Alo Yoga, whose versatile, high-quality apparel transitions effortlessly from a morning workout to an afternoon coffee run.

These brands are the perfect fit for Gen-Z's fast-paced, multitasking culture.

Gen-Z don’t just want clothes—they want a story.

That’s why challenger brands like Vuori, Alo Yoga, and New Balance are thriving here.

Younger consumers, especially Gen Z, are drawn to authenticity, purpose and brands that reflect their own values.

Take New Balance, for example.

What was once a “dad shoe” brand, has now transformed into a fashion-forward label beloved by urban youth in cities like Kuala Lumpur.

Retro-inspired sneakers and trendy collaborations with designers have made New Balance a staple in the Malaysian streetwear scene.

Their focus on individuality and self-expression has struck a chord with local consumers, who increasingly value unique, versatile fashion.

ATHLEISURE IN MALAYSIA: MORE THAN A PASSING FAD

Athleisure in Malaysia is more than a passing fad—it’s a reflection of a cultural shift.

Malaysian Gen-Z are prioritising health, wellness, and comfort like never before.

The pandemic played a significant role in accelerating this trend, as work-from-home lifestyles made comfortable, functional clothing essential.

Even now, athleisure has become the new everyday uniform, seamlessly blending style and practicality.