Why everyone’s starting a podcast (and why you might want to start one too)
From your cousin who just got into skincare to that guy from high school who's now definitely a motivational speaker, podcasts seem to be taking over.
Photo for illustrative purposes only. Photo: Canva
From your cousin who just got into skincare to that guy from your high school who’s now definitely a motivational speaker, podcasts seem to be taking over.
But why? What is it about this medium that has so many people jumping on the bandwagon?
Well, let’s break it down in a way that makes sense.
Spoiler: It’s not all about fame or having a big following. It’s about something way more real than that.
For podcast host Nani Roslan, who co-hosts the podcasts Katakita and Lebih Masa, podcasting feels like a modern-day “lepak mamak session” where people come together to share stories and talk about just about any topic under the sun.
“It’s convenient, intimate and you can listen while doing literally anything: driving through traffic jams, doing laundry, housework; plus, there’s a podcast for every niche imaginable, from educational to weird cat parent tips,” she said.
Meanwhile, for public relations manager Seri Nor Nadiah Koris, who hosts a podcast with friends, @chatterboxtrio, it’s all about building a community to share thoughts and ideas with.
“My hope with the podcast is that we are able to create a supportive community for women especially, helping to uplift them and raise awareness through our topics of discussion,” she said.
THE FREEDOM TO BE YOU
First things first, podcasts give you the freedom to talk about whatever you want.
There’s no script. No filters. No need to pretend you’ve got it all together. Whether you’re ranting about life, diving deep into a niche topic or sharing your thoughts on the latest Netflix series, a podcast gives you a space to express yourself.
It’s like having a chat with your bestie, but the world is listening in (if they choose to).
For podcaster Wan Shakirah Binti Muhamad Saleh, also part of the Chatterbox trio, a podcast is like eavesdropping on a juicy conversation between friends.
“Podcasts are raw, messy, and real — and people love that vibe. I’d say the magic lies in keeping it real. Like with our podcast @Chatterbox, it’s about creating that vibe where it feels like people are just hanging out with us.
“One moment we’re roasting each other for some embarrassing story, and the next we’re deep-diving into why adulthood and relationships are so tough but worth it,” she said.
And that’s the beauty of it, isn’t it? We’re all craving real, unpolished content in a world full of filters, facades, and perfectly curated Instagram posts.
With podcasts, people are ditching the need for “perfection” and embracing the power of being authentically themselves.
It’s refreshing, and honestly, it’s something we all need more of.
ITS SURPRISINGLY EASY TO START
Here’s a little secret: You don’t need to be some tech genius or have a fancy studio setup to start a podcast.
For Nani, setting up is so much easier than before.
“These days, you don’t even need to set up a full studio yourself. There are plenty of rental studios with affordable rates that come fully equipped, making it convenient for anyone to start.
“For me, I’m lucky to be hired as a co-host by a production house, so I get access to their professional setup,” she said.
Podcaster and general manager Amielya Asyrikin Binti Jamal concurs.
“It’s definitely easier to start now compared to years ago. There’s an abundance of tutorials, courses and communities available to help beginners learn the ropes.
“Whether it’s YouTube videos, online courses or podcasting forums, it’s much easier to find the support and knowledge needed to start,” she said.
Sure, you might need a little practice to get your flow going, but once you’ve found your rhythm, it’s surprisingly simple.
No expensive gear, no major editing skills. Just a microphone and the drive to share your thoughts.
And for a lot of people, that’s exactly the appeal. It’s like having your own little corner of the internet where you can say what you want, when you want. Plus, the learning curve? Not as steep as you’d think.
THE CONNECTION FACTOR
We all know the internet can be isolating. So much scrolling, so much noise, so many curated lives.
But when you listen to a podcast, it feels different.
There’s something about hearing someone’s voice, their tone, the way they laugh or pause in thought that makes you feel seen.
You feel like you’re part of something, like you’ve just had a conversation with a friend, even if they’re miles away.
For Nani, her goal has always been to provide platforms that spark meaningful and impactful conversations. Each podcast has its unique vibe and purpose.
“For KataKita, it's all about connecting with our audience through casual, relatable discussions on trending topics and current issues that resonate with Malaysians.
"We aim to keep it fun, bilingual, and insightful — something that listeners can enjoy while gaining new perspectives.
“With Lebih Masa, co-hosted alongside YB Nik Nazmi, the focus is on fostering a deeper understanding of the challenges and opportunities we face as a nation," she said, adding that the Lebih Masa podcast is a space to discuss everything from policy matters to personal experiences, in a way that’s engaging yet accessible.
For Seri, a podcast is an intimate medium where she shares her thoughts with the entire world.
“Some of the listeners that I've met told me that they like a few of my points on certain topics being discussed on any particular episode. I do feel heard. At least someone is listening to me.
“I also believe as a podcaster engaging with our listeners and audiences is very important.
Ask what they want to listen to and what topics they want us to discuss. Social media really plays an important role in that,” she said.
And here’s the kicker: people want that connection. They want to feel heard, seen, and understood.
Whether you’re sharing tips on starting a business, talking about mental health, or just telling funny stories, your podcast could be the voice that resonates with someone.
The beauty of podcasts is that they create communities — people who might have never met but share the same thoughts, struggles, or interests.
THE CHANCE TO BE A VOICE IN THE NOISE
Let’s be real — our social media feeds are a jungle of content.
It’s easy to get lost in all of it. But podcasts? They let you cut through the noise.
You’re not fighting for attention in the same way as Instagram posts or YouTube videos.
It’s a space where people can listen to you at their own pace, and maybe—just maybe—become a regular listener who values your thoughts.
For Nani, podcasting is a blend of many things: a creative outlet, a platform for meaningful discussions, and an opportunity to connect with people in a way that’s authentic and impactful.
“On the creative side, it allows podcasters to explore topics they are passionate about, experiment with storytelling, and engage with listeners in a conversational tone that feels personal.
At the same time, it’s also a space for growth, both professionally and personally,” she said.
As a podcast host, Wan Shakirah wants to build a community where people feel seen and heard, even if it’s just for a moment.
“And if we can share a few laughs or have a conversation that makes someone’s day a little easier, then that’s a win for me,” she said.
Podcasts are also one of the few places where niche topics can thrive. Whether it’s a deep dive into 90s cartoons, tips on sustainable living, or how to navigate your first year in college, there’s always an audience out there who’s just waiting to hear what you’ve got to say.
BECAUSE IT FEELS GOOD
Lastly, creating a podcast is genuinely fun. It’s a creative outlet, a hobby, and an excuse to talk about things you’re passionate about.
And let’s be honest, there’s something deeply satisfying about sharing your thoughts with the world and seeing people connect with them.
It’s not about chasing fame, it’s about having a platform to express yourself, share your knowledge and maybe even make someone’s day a little brighter.
And the best part? You’re doing it on your own terms. Whether it’s a 5-minute rant or a 30-minute episode, you decide. You’re in control.
SO, SHOULD YOU START A PODCAST?
If you’re even remotely curious about it, the answer is: Why not? With everything from the tech being easy to access to the creative freedom it offers, there’s really no reason to hold back.
Everyone’s starting a podcast not because they want to be famous, but because they want to connect, share, and be a part of something bigger than themselves.
Whether you’re a beginner or an expert, you’ve got a voice that deserves to be heard.
And hey, if nothing else, it’s a fun way to spend your time and have conversations with people who get you.
So, grab a microphone and start chatting. The world’s waiting.
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