Cadbury Malaysia’s ‘Kuih Raya Dari Hati’ transforms home bakers into certified entrepreneurs

SHAH ALAM – A festive campaign once focused on sharing homemade treats has evolved into a robust platform helping women in underserved communities build secure and independent futures.

Through the ‘Kuih Raya Dari Hati’ initiative by Cadbury Malaysia, women from the Lembah Subang and Seri Pantai People’s Housing Project (PPR) are now operating certified micro-businesses.

The programme currently supports 20 home bakers. A significant milestone was reached in December 2025, when all participants completed food safety and handling certification under the Health Ministry.

This ensures all products meet stringent national hygiene standards, bolstering customer trust and allowing the bakers to access broader markets.

In a move towards digital transformation, two lead bakers are now retailing their signature creations—including Cadbury Kuih Kapit and Cadbury Double Chocolate Cookies—via the Cadbury Official Store on Shopee.

This transition into e-commerce has established a consistent revenue stream, introducing their artisanal products to a nationwide audience.

For Sarasvathy, 48, leader of the PPR Seri Pantai group, the programme has been life-changing.

“I never imagined we would progress this far. This would not have been possible without the support of Cadbury and my team.

“For us, it is not just about the income; it is about the ability to dream bigger. I feel truly blessed that I can now support my daughter’s higher education,” she said.

Similarly, Nur Sharzi Bashar, 41, who heads the PPR Lembah Subang group, revealed that financial independence has provided her with newfound peace of mind.

“I can now provide a consistent income and plan confidently for the future. Bringing my business online has created opportunities not only for myself, but also for other women.

“Uplifting others while striving for greater heights is something I am deeply grateful for,” she said.

Beyond individual sales, the initiative has fostered a culture of peer mentorship. Several experienced bakers have stepped into leadership roles, guiding single mothers and women facing financial hardship within their communities.

Mondelēz International Malaysia & Singapore Marketing Lead Mei Sin emphasised that the programme reflects a commitment to sustainable empowerment.

“Over the past two years, we have seen these women transform into confident micro-entrepreneurs. This marks an important milestone as we build a long-term platform that supports women’s economic empowerment far beyond the festive seasons,” she said.

Originally launched in 2021, Kuih Raya Dari Hati expanded in 2024 under #MDLZPrihatin, a collaboration between Mondelēz International and the MyKasih Foundation.

The partnership now focuses on food aid, education, and skills training to foster lasting economic resilience.